How to Improve Your Off-Page SEO: 5 Tips You Need to Know in 2019
Search Engine Optimisation (SEO) consists of more than keywords and backlinks. If you want to boost your traffic, then you need to create a better SEO strategy. One way to do this is by improving your off-page SEO.
According to HubSpot, 61% of marketers say that improving their SEO and growing their organic presence is their top inbound marketing priority.
However, marketers tend to overlook off-page SEO and focus primarily on on-page SEO. This rookie mistake can jeopardise your efforts and prevent your business from ranking highly in the search engines.
Website Design Trends You Need to Implement in 2019
Website design trends in 2019 suggest to use bright and vibrant colours for your design. Did you know that as of December 2018, there were 1.94 billion websites in the world? Implementing the hottest website design trends is one of the many ways you can grab the attention of your customers and clients.
Businesses and brands who are willing to break, or make their own, rules are going to stand out more against their competitors. So, if you want to attract new customers, then check out how you can improve your website design.
Facebook Marketing Strategy: 7 Killer Mistakes Aborting Your Efforts
You have good intentions to optimise Facebook’s potential to improve your business; that’s great. Moreover, you have drafted a Facebook marketing strategy to drive more traffic and profits to your business; and that is wonderful. However, your marketing plan is not delivering satisfactory results, although you don’t know why. If you are in this position, then I will reveal the seven most deadly mistakes are turning your strategy into a tragedy.
7 Content Marketing Strategy Mistakes You’re Making and Their Solutions
Bill Gates once said that content is king. Indeed, quality content empowers you to have and exercise online dominion. However, its ability to do so depends on how well you strategise its marketing. Your content marketing strategy will determine whether your content will succeed in giving you a competitive advantage or not.
All businesses need to have a focus on brand exposure. Ultimately, failing to focus on brand recognition can limit your ability to generate new profits and establish regular revenue streams. While many businesses look no further at their brand identity than their name and logo, your brand exposure strategy is a lot more complex than that and can work for you very effectively. It’s more than surface level details about your company: it’s about what your brand represents, what it values, and what its purpose is.
Domain Authority is a search engine ranking score which describes the relevance of a website in its industry and also predicts how well the website ranks in SERPs (Search Engine Result Pages).
The score for Domain Authority ranges from 0-100. The higher the score, the higher the rank of a website. Domain Authority is developed by Moz. It is calculated by keeping other factors on the mind such as linking root domains, and the number of total links.
A report from Cision suggests that voice shopping market which is currently valued at $2 billion will hit $40 billion by 2022. The report also says that by 2020, 55% of the homes will be using smart speakers.
Another report from Comscore predicts that by 2020 almost half of the online searches will be voice-based. There is 35 times growth in voice search since it started in 2008. In 2018, only 1 in 5 searches was voice based.