In the digital age we live in, the importance of online marketing is on the rise. However, that doesn’t mean that offline marketing is a thing of the past.
Actually, if your goal is to increase your brand awareness and boost the image of your business in general, the ideal course of action would be to combine the efforts of both offline and online marketing.
As you can probably guess, both forms of marketing have their own benefits and shortcomings, but when used simultaneously, the effort will be well worth it. Continue reading →
7 Content Marketing Strategy Mistakes You’re Making and Their Solutions
Bill Gates once said that content is king. Indeed, quality content empowers you to have and exercise online dominion. However, its ability to do so depends on how well you strategise its marketing. Your content marketing strategy will determine whether your content will succeed in giving you a competitive advantage or not.
All businesses need to have a focus on brand exposure. Ultimately, failing to focus on brand recognition can limit your ability to generate new profits and establish regular revenue streams. While many businesses look no further at their brand identity than their name and logo, your brand exposure strategy is a lot more complex than that and can work for you very effectively. It’s more than surface level details about your company: it’s about what your brand represents, what it values, and what its purpose is.
We live in a do-it-yourself world where self-taught people expand their capabilities and tackle very different tasks. In the world of entrepreneurs, many acquire IT and marketing skills, in order to be able to promote their businesses without using professional services all the time.
Content Marketing is about knowing your audience and the best ways to reach it. It is concerned with what, how and where to post. It turns well-written content into successful texts that get your customers. Thus, the content marketer job is a very important one.
Stop your business from going downhill. Sometimes, the last resort when desperate is to become seriously engaged in publishing content. We will show you exactly why good web content succeeds in resuscitating dying brands.
SEO and celebrity – two things that don’t seem to go hand in hand in many contexts. Search engine optimisation is, after all, a kind of work that happens behind the scenes, to make websites and businesses succeed online. How can that make you famous? It is quite simple actually: by making your content viral and spreading your name far and wide.
While all SEO guides mention the importance of great content, most fail to describe what exactly makes the content great. It isn’t as simple as placing the right keywords in the right places, according to a few set frequency and layout rules.