While all SEO guides mention the importance of great content, most fail to describe what exactly makes the content great. It isn’t as simple as placing the right keywords in the right places, according to a few set frequency and layout rules.
It happens even to large organisations that they don’t have enough funds to invest in content marketing. A limited budget, however, doesn’t have to mean a flawed or weak strategy. You can be in charge of this aspect even with a small amount of money.