
When was the last time you scrolled past the first two results on Google? Better question: when did your customer start there?
In 2026, discovery is no longer confined to one search box. Your prospects ask ChatGPT for recommendations, compare options on Perplexity, validate suppliers on Gemini, skim reviews on Google, and use social platforms for proof. Search has splintered. Attention has moved. Citation has become currency.






