Here are the “5 big” eCommerce metrics for any online retailer: conversion rate, cart abandonment rate, average order value, bounce rate, and customer lifetime value. They reflect essential conditions and changes in your store: how users perceive it, how they behave, how much they spend, and so forth. Correspondingly, your revenue largely depends on these indicators.
So if your business is neglecting local consumers, you could be losing 80% of your ideal customers.
Today, Local SEO can be your advantage. It’s time to optimise for local search because these consumers are most willing, very targeted, and are ready to purchase products and services near them.
If we bear in mind that reduced cash flow management is the reason why 82% of small businesses fail, it’s clear that kick-starting your business successfully can be quite a challenge.
You have tried everything, but still, you are unsatisfied with the visibility and traffic of your website. Well, you are not alone. According to Internet Live, there are over 200 million active websites operating today. Ensuring visibility for each one of them is impossible.
As per Forbes, 67.6 per cent of clicks go to the first five search results to any keyword. The margins are thin, and the competition is stiff. It is safe to say that investing in SEO is imperative for boosting the online presence of your brand.
It seems that using user experience as a ranking factor when it comes to SEO often causes confusion and discussions due to the difficulty of accurate UX measurement. It’s indeed rather impossible to guess what some users will find intuitive and user-friendly when they stumble upon your website.
You do have user behaviour to go by, but the number of clicks, actions are taken, and pages visited all can be viewed as a surface indicator, since you can’t really tell how the users perceive the UX of your site through numbers only.
It’s never been cheaper or more accessible to sell online, and things are only getting better as time goes by. Key to this is the progress of technological development — though it doesn’t always make things simpler. With each innovation comes a significant uplift in complexity as people try to figure out how it works. The bigger the toolset, the harder it is to use it effectively.
Ultimate Benefits of SEO for E-commerce Websites
Yes, this is the right place to know more about E-commerce SEO Benefits.
In this post, I’m going to talk about the list of secrets strategy and guides that’ll give extremely beneficial for your e-commerce website.
Let’s get started!
Are you running an e-commerce business website?
How to Improve Your Off-Page SEO: 5 Tips You Need to Know in 2019
Search Engine Optimisation (SEO) consists of more than keywords and backlinks. If you want to boost your traffic, then you need to create a better SEO strategy. One way to do this is by improving your off-page SEO.
According to HubSpot, 61% of marketers say that improving their SEO and growing their organic presence is their top inbound marketing priority.
Domain Authority by Moz
Domain Authority is a search engine ranking score which describes the relevance of a website in its industry and also predicts how well the website ranks in SERPs (Search Engine Result Pages).
The score for Domain Authority ranges from 0-100. The higher the score, the higher the rank of a website. Domain Authority is developed by Moz. It is calculated by keeping other factors on the mind such as linking root domains, and the number of total links.
How to Optimise For Voice Search? 2019 Guide
A report from TechCrunch suggests that voice shopping market which is currently valued at $2 billion will hit $40 billion by 2022. The report also says that by 2020, 55% of the homes will be using smart speakers.
Another report from Comscore predicts that by 2020 almost half of the online searches will be voice-based. There is 35 times growth in voice search since it started in 2008. In 2018, only 1 in 5 searches was voice based.