It seems that using user experience as a ranking factor when it comes to SEO often causes confusion and discussions due to the difficulty of accurate UX measurement. It’s indeed rather impossible to guess what some users will find intuitive and user-friendly when they stumble upon your website.
You do have user behaviour to go by, but the number of clicks, actions are taken, and pages visited all can be viewed as a surface indicator, since you can’t really tell how the users perceive the UX of your site through numbers only.
How Technology Can Streamline your Ecommerce Business & Marketing
It’s never been cheaper or more accessible to sell online, and things are only getting better as time goes by. Key to this is the progress of technological development — though it doesn’t always make things simpler. With each innovation comes a significant uplift in complexity as people try to figure out how it works. The bigger the toolset, the harder it is to use it effectively.
How to Improve Your Off-Page SEO: 5 Tips You Need to Know in 2019
Search Engine Optimisation (SEO) consists of more than keywords and backlinks. If you want to boost your traffic, then you need to create a better SEO strategy. One way to do this is by improving your off-page SEO.
According to HubSpot, 61% of marketers say that improving their SEO and growing their organic presence is their top inbound marketing priority.
However, marketers tend to overlook off-page SEO and focus primarily on on-page SEO. This rookie mistake can jeopardise your efforts and prevent your business from ranking highly in the search engines.
Domain Authority is a search engine ranking score which describes the relevance of a website in its industry and also predicts how well the website ranks in SERPs (Search Engine Result Pages).
The score for Domain Authority ranges from 0-100. The higher the score, the higher the rank of a website. Domain Authority is developed by Moz. It is calculated by keeping other factors on the mind such as linking root domains, and the number of total links.
A report from Cision suggests that voice shopping market which is currently valued at $2 billion will hit $40 billion by 2022. The report also says that by 2020, 55% of the homes will be using smart speakers.
Another report from Comscore predicts that by 2020 almost half of the online searches will be voice-based. There is 35 times growth in voice search since it started in 2008. In 2018, only 1 in 5 searches was voice based.
If you are running a website then you need traffic because without traffic your site is literally of no use. One of the best ways to generate a lot of traffic to your site is through search engines.
Traffic from search engines is also known as organic traffic. Getting organic traffic isn’t easy because Google uses a special ranking algorithm to judge the popularity and relevance of a website before ranking it at the top of the search results.
You may be already aware that the search engine optimisation (SEO) techniques are constantly changing, mostly in relation to algorithm modifications. This means that anyone responsible for the success of an online venture must allow for new and improved SEO.
While SEO refers to complex work and takes up a considerable amount of time, there are certain aspects and ‘tricks’ that add real value to it. Sadly, these are often overlooked, as everyone tends to focus on the obvious: keywords, links, campaigns. Here are 10 tips to improve your website SEO and boost traffic more consistently:
One of the most common questions from clients to their chosen digital agency is how long will it take for SEO to work. If you are looking to promote your business online and grow your customer base, you must be equally concerned with the time it takes to consolidate traffic via search engine optimisation.