The matter of good SEO practices is often discussed on the web about companies (digital agencies or independent SEO specialists) that offer these services. Usually, these are compared to the bad, harmful practices generically known as bad SEO. What is the difference between these though?
When you’ve just started an online business, you want everything to happen fast. You want prospects to see it; you want constant traffic, a strong brand and soaring sales. These cannot become a reality overnight, however.
Search engine optimisation is not a trend, nor a reason for digital agencies to lure you in and take your money. If you’re wondering why does a website need SEO, here’s a simple way to convince yourself.