What is Domain Authority? (Updated For Moz 2.0)


Domain Authority by Moz

Domain Authority is a search engine ranking score which describes the relevance of a website in its industry and also predicts how well the website ranks in SERPs (Search Engine Result Pages).

The score for Domain Authority ranges from 0-100. The higher the score, the higher the rank of a website. Moz develops Domain Authority. It is calculated by keeping other factors in mind, such as linking root domains and the number of total links.

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This score is used to compare websites in the same industry and track a website’s ranking strength. An update of Domain Authority released by Moz impacted many businesses.

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What Are The Main Components of Domain Authority?

Domain Authority of a website depends on multiple factors, such as:

Backlinks: You can raise the DA of your website by creating backlinks to your website from trusted web properties.” Some of the trusted web properties are Forbes, Wikipedia, Inc, Entrepreneur or any other authority site in your niche.

Earning high-authority backlinks can improve your Domain Authority score, but if you get backlinks from low-quality sites, such as spam sites, it can lower your Domain Authority score. Earning a few links from different websites will boost your score more than earning many links from the same website.

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MozRank: It verifies the quality of the links pointing to your site. MozRank rates a website on a 0-10 scale (with 10 being the highest). One high-authority link is equivalent to two low-quality links.

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MozTrust: It measures how closely your site is related to trusted websites. Trusted sites include .edu and .gov sites. If a .edu site links to a site that then links to you are also considered a sign of trust. Similar to MozRank, it also rates a site on a 0-10 scale (with 10 being the highest).

Technical SEO: It includes your site’s speed, quality content, page titles and descriptions, and internal linking. It is also based on the User-friendliness of your website. Technical SEO is one of the few SEO strategies that you needed to master in 2019.

Social Media Engagement: The more you promote your site on social media, the more traffic it will bring to your website. It also indicates that your website has some quality content. For example, content which is liked, shared and commented on often indicates that the content is of good quality.

Domain Authority score depends on all the factors combined, so if you focus on only one or two factors then it will not help you increase your DA score. All the components should be equally important if you want to improve your DA score.

How To Check Domain Authority?

There are dozens of free SEO tools available to check the domain authority of your website, such as MozBar (a free google-chrome extension). Using MozBar, you can create custom searches based on search engines or location and access and compare link metrics while viewing SERPs.

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By analysing inbound links, you can use Link Explorer to understand where your website is ranking in SERP. Other benefits of using link explorer include comparing competitor’s profile, and you can check where they’re getting backlinks from, easily find and fix broken links that point to your website, and easily monitor if your new content is gaining or losing links.

How To Raise the Domain Authority of a Website?

1- Publish Good Quality Content: Publishing good content will help you earn high-quality links from multiple domains, which MozRank and MozTrust use to rate your website. Your content must be relevant to your audience and should cover the topic in-depth. Examples and tutorials are a plus. Buying links can hurt your link profile. Using automated programs to create links to your site can also affect your link profile negatively. Here’s a list of link schemes by Google that can downgrade your link profile.

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Remove bad links from your profile. You can find all the bad links by using tools like SEMrush. You can then contact website owners to remove those links or use Google’s Disavow backlinks to remove the bad links manually.

2 – Optimize your On-page SEO: Optimizing on-page SEO can help you increase your domain authority. Some factors to be considered while optimizing your on-page SEO are:

  • Meta Tags: Title tags and meta description are the main factors of SEO. These can help users find relevant content on your site.
  • Site Speed: Slow site can result in a bad user experience. You can use the Content Delivery Network (CDN) to improve your site speed.
  • User-friendly Navigation: Optimize your XML sitemap. Make sure that Google and other search engine spiders can crawl your website without problems. Add Schema Markup to help search engines better understand your data.

3 – Make your Website Mobile Friendly: Mobile-friendly websites are mandatory to improve the user experience. Having a mobile-friendly site can have a positive impact on your overall Domain Authority Score. According to a report by Search Engine Land, 60% of the searches are mobile-based. 72% of the searches related to the food & beverage industry were mobile-based, while 68% of the searches related to the health & sports industry were mobile searches.

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Industry-Wise Mobile Search Statistics

4 – Improve Your Internal Linking Structure: Internal links can help improve user experience by making it easy to find related content and increasing the time spent by a user on your website. It also makes it easier for search engines to index your site. You can also add related post links at the end of the article. The more time the user spends on your site, the better the ranking. Additionally, you should follow these tips to Improve your internal linking structure better:

  • Create too many contents: Creating too many contents will give you lots of linkable content.
  • Use Anchor Text: Anchor texts should appear naturally in your content. Don’t link for the sake of linking. Instead, link to the content that is relevant to the source content.
  • Avoid these: Don’t link to a single page too many times.

What’s Changed With The New Domain Authority Update 2.0?

Domain Authority developer Moz has made some technical changes on the older Domain Authority tool. They updated how it collects and calculates the data influencing a website’s final score. Changes were made in these four aspects of the tool:

1 – The Training Set: Changes have been made on the data sets that the Domain Authority learns from. Previously, it used a large unmanipulated set of search results to determine a website’s Domain Authority. Now, it’s more reliable. The new Domain Authority better understand websites that don’t rank for any keywords at all.

2 – The Training Algorithm: Instead of using a complex linear model, Moz moved to a neural network, which offers several benefits, including a much more nuanced model which can detect link manipulation.

3 – The Model Factors: The factors used to calculate a site’s Domain Authority have been improved. Moz has integrated Spam Score and link quality patterns, which can give a much more accurate idea of your site’s overall authority.

4 – Index: The new Moz link explorer has over 35 trillion links, which gives the tool much more meaningful information to scan your website.


Domain Authority by Moz, which predicts the score of your site, has been updated, and the new update has impacted many websites. Check your website Domain Authority score and make changes to your SEO accordingly. Since Domain Authority scores on a logarithmic scale, it is easy to increase your score from 30 to 40, whereas it is difficult to increase it from 70 to 80. You must be patient, as improving your Domain Authority score takes time.

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