3 Tips on Finding Your Dream Digital Marketing Job
It can be challenging to get your first digital marketing job because the industry is very competitive. However, a career in marketing can be enriching and is worthwhile if you’re thinking of getting your first job or changing careers.
According to Creative Industries, in 2018 there were 195,000 people employed in the marketing and advertising industry in the UK. Digital marketing jobs are in demand throughout the United Kingdom and offer excellent progression opportunities.
Keep reading to learn more about digital marketing and how you can find your dream job.
What is Digital Marketing?
Digital marketing relates to using digital technologies to promote and market products and services of businesses. It’s usually done using the internet, but can also be done using other digital technologies, such as mobile phones and display advertising.
In general, there are several skills you need to get a job in the marketing industry. Some digital marketing job requirements include:
- Excellent communication skills, both written and verbal
- Great attention to detail
- Ability to work well independently and as a team
- Impeccable organisational skills
- Creativity and a knack for coming up with innovative ideas
- Able to prioritise work and meet tight deadlines
- IT skills
- Knowledge of social media
- Analytical skills
There are a variety of different digital marketing roles within the industry; some jobs specialise in specific aspects of marketing, for example, email marketing or blogging. So, you might need to obtain particular skills or have knowledge of specific software, depending on your role.
How to Find a Digital Marketing Job
Due to the nature of the role, you need to make sure your online presence and CV show employers that you know how to effectively use digital technologies.
The first thing to do when looking for digital marketing jobs is to update your CV with relevant information regarding your skills and qualifications. Don’t be afraid to create a CV that stands out and looks a little different.
Next, you need to ensure your online presence portrays you in a good light. Make sure your email address is appropriate, that your social media channels don’t have inappropriate posts or photos, and that your LinkedIn profile says that you’re looking for a new job (so recruiters can reach out to you).
Once you are satisfied with your CV and your online presence, you can then start your job search. There are many places where you can look for digital marketing jobs, both online and offline. Here are a few places you can view:
Job Search Engines
An excellent place to start looking for a digital marketing role is on a job search engine. There are many websites that you can use to conduct your search, such as Jooble which is in the top 5 best sites for employment in the world. Jooble collects vacancies which are advertised across the internet, so you can be sure that you’ll find what you’re looking for.
You might also want to post your CV on websites such as Indeed, so that employers can find you. To maximise your job search efforts, it’s a good idea to subscribe to daily or weekly job postings, so you can apply to a position as soon as it’s posted.
If you already know which company, you want to work for, then it’s useful to go directly to their website and see if they’re hiring. Compile a list of local digital marketing companies and go to their ‘Work with us’ or ‘Careers’ page to see if they have any current vacancies.
Alternatively, you might choose to contact the employer directly to enquire about any upcoming positions in the company.
You can use social media to see if there are any jobs. Post on LinkedIn to see if there are companies that are looking to hire a digital marketer. Reach out to recruiters in your area to see if businesses are looking to recruit someone with your skillset.
You might also want to search on your social media, such as Twitter, Facebook, and LinkedIn, to see if any employers are looking to fill marketing roles.
People You Know
Use your social network and ask your friends and family if there are any positions available at their place of work. Alternatively, you might want to reach out to acquaintances or people you have previously worked with to see if they know of any digital marketing roles.
Asking the people that you know is an excellent way of finding a new job because they can help to ensure you get an interview. People who already work for a company might also be able to put in a good word for you.
Although it is considered a little old school, you can also check the newspapers and magazines in your area to see if they have any relevant job vacancies. Remember to check local community job boards in shops or libraries that are in your town or city too.
3 Tips on How to Start Your Career in Digital Marketing
If you haven’t got any qualifications or experience in digital marketing, it can be difficult to get a job in the industry. However, there are a few things you can do to kick-start your career in digital marketing.
Start a Blog
A great way to showcase your skills is by starting a blog. Several websites allow you to do this for free, such as WordPress or Medium.
Having a blog can show potential employers that you know how to write effective content and that you can implement SEO. It also shows them that you know how to publish your blogs on social media and that you have appropriate design skills.
Take a Digital Marketing Apprenticeship
Another way you can get relevant experience and develop your skills as a marketer is by finding an apprenticeship or a trainee position. These are great for people who want to learn the ropes while still getting paid.
Alternatively, you might want to consider working for free to create a portfolio of work that you’ve done. Prospective employers are more likely to consider you for a role if you have relevant experience and can prove that you’re able to do the job.
Learn Everything You Can About Digital Marketing
Digital marketing is continually changing, so you need to make sure that you’re knowledgeable about the best practices. Setting aside time to read digital marketing blogs and resources is a great way to go about this.
You might also want to consider doing a digital marketing course. There are even some online courses that you can do for free, such as Google Digital Garage.
Kick-Start Your Digital Marketing Career
If you’re looking to start a career in digital marketing, then you need to follow our guide on how to find your dream digital marketing job and implement our useful tips.
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