You may be already aware that the search engine optimisation (SEO) techniques are constantly changing, mostly in relation to algorithm modifications. This means that anyone responsible for the success of an online venture must allow for new and improved SEO.
The first challenge is to find real SEO experts. There will be many scammers claiming they have the top solution to reach the desired spot in search results and build a solid online reputation. However, they either boast in vain, or they employ harmful SEO tactics.
If you choose to work with a digital agency like BestSEO4u, this risk is definitely eliminated. However, if you’re the type who’s confident about handling this aspect by himself/herself, then you may want to know which tactics to avoid.
Buying links will harm your online rankings
Why do people buy links? Because it’s so much quicker and easier than actually building links. Besides, with thousands of websites tempting you to do so, it is fairly simple to go down that path.
The problem with this is that usually you just get a link, but not with a reputable website. They may not even be related to your area of expertise. Then, what’s the benefit? If this doesn’t sound that harmful to you by now, you should know Google’s views of it.
The giant search engine removes any website that has purchased links. In other words, it stops displaying it in search results and that’s as harmful as it gets.
Creating meaningless content hurts your SEO
It’s not hard to see why content is essential. Regular posts signal to search engines, as well as to the public, that your business is active and it stays engaged in its field. However, too many make the mistake of posting content just for the sake of it.
If that was beneficial, there would be no need for specialised content writers and services, or for Internet marketing professionals who can craft amazing posts that draw a large audience and sell. Any kind of post just won’t do.
Visitors are highly disappointed to see that the page they landed on does not offer them anything – or worse, it’s unrelated to their search query. Also, search engines are able to see that, too. You may get penalties for bad or unrelated content.
Having keyword links that are not varied enough
This is concerning the anchor texts you’re using – meaning the in-text keywords highlighted with a link, to help you rank higher for those specific keywords. No, if you are hoping to rank high as “best London estate agent” and all your posts only focus on this particular key phrase, something will not look right for Google.
The key is to vary these anchor texts. You could choose “how to find a real estate agent”, “leading real estate service in London”, “list of real estate agents” and so on. This strategy also increases the number of people who find your website, because not everyone uses the same search terms.
Not writing site content professionally damages your SEO
You may do everything right but, unless you have some great pieces of content, you will reach a plateau very soon. Your business will simply be unable to grow further. Traffic stays the same or decreases. To break through this plateau, you need to engage your audience with well-written posts.
It’s important to write as a professional would. You must provide reliable information pertaining to your niche or business, to amuse, inspire, educate or enlighten. People will value you if you provide them with something interesting, important or exciting.
Such content will also help you get more links from other websites and rank higher. Therefore, it is better to invest in some excellent pieces of content than to make loads of irrelevant, low-value posts.
Making too short posts
Search engines have become seriously clever. If you have a 300-word text on a page and it’s got a lot of links pointing back to it, then something seems quite wrong. It simply isn’t exactly believable. On the other hand, if you’re making lengthy posts, then it’s more likely to have more value in there.
Expert content writers and marketing strategists advise having at least 1000-1500 words per post. It’s all for the better if you can respect the suggestion given above concerning the quality of such content.
Focusing excessively on rankings
Perhaps we make this mistake, too. After all, it’s what every client expects of us – to help them achieve superior rankings with search engines. While this may indeed look like the priority of SEO, it should not be the only concern. One can have a fairly limited view when this is the exclusive focus.
The real priority is to become useful to your readers. After all, they might be able to see you on top of all search results, but if they are disappointed with what they find on your website, they leave and never come to buy anything from you.
Then, what is the use of ranking high? Focus on what really matters and team up with professionals who do the same. Give your attention to the site design, to its functionality, loading speed, to the quality and usefulness of the content etc.
Striving to be #1
Again, we’re addressing this obsession to become #1 in Google or elsewhere. There is a problem here. Many businesses pay to be in that leading spot. These don’t necessarily have the quality that people desire and therefore get ignored.
This tactic has to build real mistrust and so the public avoids these first-position links. They click the second, third, fourth link in search of a good service. You could be wasting your money if you want to grab that spot.
Or worse, if you employ one of those black hat SEO ‘professionals’ who promise to make you #1, then your site could be penalised since they employ truly harmful methods. As mentioned before, your priority must be your content and its usefulness to your visitors.
Adding website pages but no blog
Where do you add new content? Do you simply create new pages for your website? That is not necessarily the best solution. You’ll get more rewards if you opt for a blog attached to your site – there, you can add as much content as you like. Besides, when simply adding pages to a site, these end up being too similar and search engines may leave some on the outside.
Copying content is still being practised, in spite of long-standing rules against this. It does nothing but harm. Some site owners think that by copying successful content from high ranking sources, they will give their own business a boost but that is far from the truth.
The reason is that search engines identify double content and sanction it. Even if it comes down to just a few phrases, it can still be considered a duplicate. Online, there is software that can identify and copied bits.
You may use such software yourself yo test your content for originality. The best approach is to have a trusted writer create unique content just for your use, which hasn’t been and won’t be posted anywhere else.
Low quality or misleading guest blogging
Some people went as far as saying that guest blogging is dead. This isn’t true; writing blog posts to be published on other websites is still a good way to place your link and draw the attention of plenty of new visitors.
However, like any good strategy, it must not be overdone. It ruins your efforts if you are using it as spam. Do not write low-quality, irrelevant posts and do not place misleading keywords or links.
Stick to that which the readers expect and incorporate other links too, besides your own. Also, be in line with the website’s theme and keep your anchor text relevant and straight to the point.
Keep in mind at all times that good SEO is not about tricking people, nor search engines. In fact, those are precisely the attitudes that trigger penalties and a general bad response from the crowd. Instead, stick to clean, honest tactics and simply concentrate on bringing more readers to your site.
Next, make these viewers happy and content that they clicked your link. This means focusing on the user experience. Keep checking out blog posts about SEO strategies, as we constantly reveal more tips and tricks concerning this endeavour.
Don’t worry if you’re not climbing to the top in search results right away – as long as it is increasing your site traffic, it’s all good.