You have tried everything, but still, you are unsatisfied with the visibility and traffic of your website. Well, you are not alone. According to Internet Live, there are over 200 million active websites operating today. Ensuring visibility for each one of them is impossible.
As per Forbes, 67.6 per cent of clicks go to the first five search results to any keyword. The margins are thin, and the competition is stiff. It is safe to say that investing in SEO is imperative for boosting the online presence of your brand.
According to Backlinko, 200 factors are considered by Google when ranking a site. And content continues to be among the top three factors.
So, for substantial SEO growth, you must improve your website content. Here is how you can do so:
1. Write for your site visitors
A survey conducted by Databox discovered that over 79 per cent of marketers write for their audience while 21 per cent focus on writing for search engines. So, which approach is correct?
While both approaches have their merits, at the end of the day, you should be writing for your visitors. Whether it be Google or any other search engine, the ranking of your site is determined by the usefulness of your content.
If your content is informative and relevant to your target audience, Google will automatically push it up. It is because search engines try to deliver the best experience to their visitors, and part of providing quality internet surfing experience calls for “showcasing relevant content.”
So, primarily, you should write for your site visitors and then optimise the content for SEO.
2. Conduct a keyword research
One way to improve your website content to boost SEO is by including relevant keywords in your content. To do so, you must first conduct thorough keyword research. Keywords refer to “popular words and phrases used by people when searching for queries that are relevant to you.”
Once you have found the right keywords, you must decide which ones to put in your content and at what density. The thing to remember: never overstuff your content with keywords. It will end up harming your ranking rather than improving it.
Here, you can also seek help from professional SEO companies. They have the necessary expertise to detect high-performing keywords. They will compile a list of keywords that you can target to optimise your content.
However, SEO entails detailed research and meticulous analysis. Amid the growing competition, the services of SEO companies are required more than ever. So, if as an SEO service provider, you think that your clients are increasing and the burden on your team is too much, then you can share some of it with another company that does white label SEO, like Growth Proton.
It will help you to keep your clients secured, and at the same time, the workload of your team will be distributed so that your performance is not compromised.
3. Make it visual
As per OptinMonster, among all the different types of content, infographics tend to get the most shares. The more your content is shared, the more backlinks it will get, and hence the better ranking it will have.
Rather than solely relying on textual content, try to mix it up by adding visual content to grab users’ attention. Pictures and infographics make it easier for the readers to get the gist of the blog. It is because most people don’t have the attention span or patience to read through lengthy documents.
So, use compelling visuals, including infographics, charts, and high-quality images. Make sure to optimise them all. It includes compressing them to reduce page load speed as well as optimising the file names for better visibility on Google searches.
4. Update your content frequently
Gone are the days when the masses didn’t have access to information in real-time. Now, people wish to be informed of changes as they occur. It has given rise to real-time media. It is essential to keep up with the latest trends, as well as the desires of your target audience.
In terms of content, it calls for regularly updating it. It is relevant for both new and old content. When you are creating new content, make sure it is in line with the prevailing trends. According to eMarketer, 60 per cent of businesses post new content every day.
Look for topics that are frequently searched by your target audience and draft blogs around it. It will help in staying relevant among your target audience, and hence ensuring a steady ranking. However, don’t just stop there. What about the outdated content already there on your website?
Well, you can tweak it too. Let’s say you offered some solutions to a problem last year. Now, a better solution has been invented for the same problem. So, simply take your year-old blog, update it with the new solution, and repost it.
5. Use short phrases and call to action
According to Neil Patel, 38 per cent of visitors stop engaging with a website altogether if the content is not up to the mark. Additionally, it takes less than 5 seconds for the attention of visitors to divert.
Whether it be the general website content, product descriptions, or blogs, to retain the attention of your target audience, it is a golden rule to use short phrases. Long phrases are harder to understand and take more time to process. By dividing the information into chunks, you can effectively increase readability.
Moreover, make sure to include action words in your content. For instance, in your product description, you must ensure that the “buy now button” is visible and well placed. Within the content, there should be enough links to prompt the audience to take action. It could be through CTA buttons, or by offering them a lucrative deal.
Improving content for SEO growth is not challenging if you take the right approach. Rather than focusing on boosting your rank, focus on creating content that genuinely helps the masses. Once you master this, your website will automatically get a high rank.
Remember, write for your audience. If you improve their online experience, success in the form of high SERP will follow. If any of these tricks helped to improve your website ranking, do let us know below.
The next step after you improve your website content; you’ve must check if your website has other technical errors and it is well optimised for search engines crawlers. For any On-Page SEO issues, competitor analysis and backlink profile, you can use our full website ranking report.
Mary Warner is an enthusiast blogger. Her compelling research and communication capabilities exchange offerings that have value for the reader. Her passion for writing has been an ever-evolving affair. She loves to share her views related to the latest trends in marketing, technology, e-commerce, and the like.