Are you looking for proven ways to improve your website Google ranking?
Want some actionable SEO steps to boost Google ranking fast?
Improving the rank fast is the possible thing if you know the right way.
In this post, you are going to learn 10 simple steps to improve Google ranking for your small business in 2020.
Let’s get started!
Table of Contents
1. Do On-Page Optimisation:
On-page SEO has full control of in SEO.
Here you can learn about an on-page SEO that we use to grow our search traffic consistently Stay tuned.
If you’re new to on-page SEO, it’s the best practice of website pages optimisation to rank higher in search engines.
Step one is to understand and match search intent.
For example, if someone searches for “buy real estate London”, they likely want to see category pages from real estate sites.
Google gives rank to pages that users are happy with, search for your target keyword and analyse the types of pages that show on the first page.
As an example, you had a website where your properties and you want to create a page targeting the keyword “Properties For Sale in London.”
Check the search results, all blog posts that follow a list-styled format.
Make a description of that specific product and breaking down the pros and cons.
Next Step is to increase the relevance of your webpage.
The number one ranking page for a target keyword ranks for nearly a hundred other relevant keywords in the Top 10.
If you are looking for related subtopics, there are several ways.
First, the top-ranking page analyses and gets the relevant keywords.
Second, you can use Google’s autosuggest.
You need to put your target keyword and get the result of a few suggestions which are all related to Properties for Sale.
You need to search on Google the suggested keyword; you should target the keyword with its page.
The next point is to use the People also ask box to find points worth covering.
Best way to do this is to use Ahrefs Content Gap tool, and it will show you the keywords that are top pages rank in Google.
It is valuable since you’re mostly looking at the exact keywords Google has ranked a single page.
Make sure that your results are relevant since keywords in position 50 probably won’t be beneficial.
Next is using short URLs.
In our research on most of on-page SEO ranking factors, there you can see a clear connection in the URL number of characters and page’s Google ranking position.
If you’re using WordPress CMS, It will show the URL slug to the title and in the place of spaces automatically add dashes.
Now, there are a couple of other benefits worth noting.
Number one, people click the search results that accurately match their search query.
It will help if you will use URLs as a keyword when linking to another page.
You should add your target keyword in your Meta tags and H1 tag.
Step five is low-hanging way to improve your on-page SEO along with optimising your images with alt tags.
Image alt tags allow you to provide texts for images on your page.
You would describe the image by adding alt tag= “your description.”
Alt text can help to rank your images in Google images search.
Google’s John Mueller confirms this by saying: “Alt text is constructive for Google Images — if you want your images to rank there.”
Next step is to add structured data.
To generate code, you can use Google’s Structured Data Markup Helper.
Once done, click the Create HTML button, and a piece of JSON code will pop up.
For WordPress user, there are plugins to make adding markup super-easy.
You can use all of these on-page SEO steps, and it works tremendously well.
2. Publish Relevant & Quality Content:
Now I’m going to run through seven tips you can use for your website content optimisation to boost rankings in Google local search results and increase visitors.
Google uses over 100+ signals to decide to rank websites in search results.
In SEO, they are known as on-page signals.
They are easy to implement, although you might not climb up to the number one spot on Google when you optimise.
Step one optimises your URL.
For example, you are a real estate business owner, and you want to rank for the keyword “Properties for Sale in Ontario” which is in London.
In the URL you should add the keyword Properties for Sale in Ontario.
It is therefore essential to optimise your target keyword in your meta title.
Use “SEOmofo” title tag checker tool.
Tip number three, adding a Meta Description to your page.
Meta Description is the little about the post, and it is under the headline and search engine results like your page title.
Tip number four optimises your page structure with header tags.
Header tags help to rankings.
Your headings will help not only Google but also users.
The HTML form is straightforward; each header is around an H tags range from h1 to h6.
H1 is the most important header of them.
H1 must only use once thinks of it as the title of a book.
H2 are like the chapters of your book and should be used to describe the men’s section of your page.
H3 to H6 is used as subheadings within each section, adding a header.
HTML code to your page is very straightforward;
Tip number five optimises your images.
Optimising images is often overlooked by businesses.
It is a missed opportunity to rank higher by giving further context to Google about the topic of a page.
You can easily add this on your CMS when you load a picture.
The alt tag all you need to do is to load your image on a web page.
Tip number 6 improves your internal linking.
But don’t start adding tons of links across all your pages targeting the same terms hoping it will propel you.
To the number one position in Google, your links need to look natural, avoid creating multiple connections on one page pointing to the same page using the same word; also make sure it is in context.
Tip number seven add schema markup to the business address of your content page.
Changing the code to schema markup will help you rank a little higher in Google.
In the page where Google my business profile links to is a ranking signal.
By adding this code not only, you get better rankings, but you will also influence the way your website appears in search results.
3. Improve website navigation:
Everything on your website from content to URL connects to the navigation menu.
Navigation menu plays a vital role in creating a successful website.
It helps users and search engines to find the information contained within your website.
It helps your chances to understand how vital this information is
Website navigation affects not only the search engine ranking but traffic and conversions to the web.
The navigation system is used when site support subsides internally.
Navigation styles the availability of the different navigational styles such as a navigation bar drop-down and plays out menus links and others allow the information in the website to be delivered quickly and directly.
Usually, different types and styles of navigation a combined within a particular website remember that for shipping.
The focus should always be on the website simplicity and ease of use.
Blend your website’s navigation based on your homepage.
The main page which is the most visited on the website, and it’s a start in place of navigation.
Your website’s visitors will go from your main page to more specific content.
Please help them by creating simple and easy to use the navigation system for your website.
Remember everything on your website is connected to the site’s navigation when you are playing in your website navigation system focus on the side simplicity and ease of use.
4. Insert Meta Tags:
Put on Google search any keyword or search term, you see a result page, at the top blue colour link is a title.
The short one-line sentence is a description.
Those are title tags.
The Meta keywords tag is useless because Google has said years and years ago that they ignore Meta keywords tags.
Maximum six, seven words are excellent for your title tag; your meta description, around, 120 to 140 characters.
If you have a WordPress blog, do this is through the Yoast SEO plugin.
In the box, you can type in a custom meta title tag and description for a particular page.
Check pages those are getting traffic and getting the most clicks.
For those pages, you should modify the title tag and Meta description.
Google search console shows you the keywords that are driving.
5. Optimization Alt Tags On Images:
To optimise images on your website use alt text because Google and other major search engines cannot interpret your images as language.
We have to help them along by describing the images using a piece of code or metadata called the alt text, often called the alt tag.
This text is the text of the alternative image which can be read by the search engines and human.
Alt-text is powerful as it is a method to optimise your website for search engines.
You can put hand code in the HTML, or you assign it to the image using your WordPress CMS.
To optimising your alt text be descriptive and appropriate alt text attribute for the image to use keywords to relate.
Number two, use context within the content on the page but don’t over-optimize.
The last one, keep it short and simple Google recommends in 16 words.
If you’re writing your alt text exclusively for the search engines or if you’re thinking about your human visitor, you should always lean toward the latter.
Alternative text is a tenet of accessible web design and is to make your content understandable even to those using screen readers’ non-visual browsers.
A benefit upon which your competitors may not be capitalising and you’ll have a better chance of getting web traffic from image search.
6. Improve Page Load Speed:
To increase your website revenue first, you should improve your website loading speed.
Now I’m going to share with you how to speed up your website.
You should use Google PageSpeed.
It is a tool by Google, and it will show you what’s causing your website to load slowly.
You put in your URL; it will analyse it, it will give you a score.
If you have a fantastic score then high then finally confirm you did a great job.
You should use the Google AMP framework.
78% of people are visiting your site on mobile devices.
Mobile devices make up the majority of your traffic, so you should make your website load fast for mobile users.
To do this, you can use the Google AMP framework.
You should consider using a CDN.
CDN take your website and put your website all over the world.
If anybody is coming to your website from the UK, even though your website is hosted in the US, they’ll replicate your site and put it on a server in the UK, so that way all the people in the UK can see your website.
Apply all these steps then your site is going to load faster, and you will increase your sales because when people come to your website, they won’t get frustrated anymore, and they’re going to be like, “Ah, site loads fast, Like it, might buy as well.”
7. Include Outbound Links:
If you are hesitant to include outbound links on your website at the risk of leaving potential customers, will your SEO be affected?
The answer is no.
Outbound links help SEO to improve Google ranking.
If you do not have outbound links on your website very good, do outbound links.
It is difficult for you to demonstrate that you are a subject matter expert if you do not link to other subject matter experts.
It would help if you linked out to experts in your industry to demonstrate to the search engine.
That you know what an expert is don’t link the junk sites by any stretch of imagination only link to experts.
It would help if you tried to link to the best reference site that would be helpful to your visitor unconditionally.
If you cannot do outbound links, you’re not going to be able to rank as well.
Having said that the number of outbound links has nothing to do with the number of inbound links I might only need five outbound links to see as an expert.
Even if you have thousands of inbound links so there’s no obligation you would be able to link out.
It would help if you did not put them in a page called references.
Google is expecting these links to be inline in the middle their body copy.
You are going a paragraph; Google is going to expect that the target of the link that link is relative to that paragraph.
Therefore in that paragraph, so your outbound link should be contextual within content and link to an expert.
8. Find & Fix Broken Links:
You can learn about how to find and fix broken links on your website?
You should find and fix broken links because having broken links makes it a little hard for Google spider BOTS to crawl and index your website.
Google spider also use links as a measure of site quality and authority.
Reason number two has to do with your website visitors.
We have all been on a website, and you go to click on a link that they recommend.
It ends up taking you to either a page that doesn’t exist before or a page that doesn’t make any sense, that does for your visitors is frustrate them.
It’s super important for your authority in terms of SEO and with your audience that you go ahead and fix broken links.
Just go to Google and type in broken link checker and search.
We’re going to scroll down to a dead link checker, go ahead and click that, this free tool will pop on up.
Then type in your website URL and make sure that the whole site is click.
Then click check, and it’s going to start scanning your website.
It could take a few minutes, so you need to wait until the scan says 100% complete.
The broken link and the source link text is the text that links to this broken URL so to fix these.
Once you know which link is not working, then you can log in to your website, and you can fix that URL or remove it.
9. Fix Duplicate Content:
I am going to explain how duplicate content works for Google.
If you take any other website content and put it on your website, also link to it with your website other pages.
Then it is called duplicate content Google will know because published it first.
Google will not be going to penalise that site, wherefrom you take the content.
But that content’s going to rank higher than yours.
So, you should not post any duplicate content to your website.
If you use content from other blogs, you have to link back to the original post.
By this way, Google will rank your article and the original article URL.
Google looks at every single individual page.
Some will rank high; some won’t.
So please don’t waste your time taking other peoples’ content or scraping it.
Don’t reinvent the wheel; link out to other people who already done the research.
10. Create A Mobile-Friendly Website:
Thinking about what your design is going to look like on a mobile?
Everyone is using their phones.
Here I am sharing you few tips designing mobile-friendly websites.
There are pre-defined breakpoints in which your layout will adapt to benefit the screen sizes.
When you are designing a site, you like to use adaptive design for large screen sizes.
It’s just because you feel like you can have more control over the design that way and how it’s going to look for the end-user.
The first point is that you’ve got to consider how your design will look on small screens from the very start.
It’s essential to incorporate planning how it’s going to work on mobile into part of your design process.
You could optimise your website for mobile, and a lot of people choose to take the approach of designing for mobile-first because they say that it gets you to the root of like the simplest version of your design.
So when you are creating your components and designing them, you should also plan how they’re going to work on mobile.
Grids are essential because they give your design structure and often make it much more balanced and visually appealing.
You can use the best grid system is Flexbox.
Webflow has Flexbox built in.
It is baked part of the system.
When you use Webflow, at the same time, you are using Flexbox.
You should create a design that works best for the user situation.
For smaller screen, you should make images or icons smaller as well to set with the screen size.
Your visitors can find their way quickly to different pages on your site.
The hamburger menu is basically on smaller screen sizes; it compresses your menu items into a dropdown of sorts.
Hopefully, those tips are going to help you with your web design process and help you make better designs for mobile screens.
I hope you have enjoyed this post about Boost Google ranking for any business in London.
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