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How to Improve Your Off-Page SEO: 5 Tips You Need to Know in 2019
Search Engine Optimisation (SEO) consists of more than keywords and backlinks. If you want to boost your traffic, then you need to create a better SEO strategy. One way to do this is by improving your off-page SEO.
According to HubSpot, 61% of marketers say that improving their SEO and growing their organic presence is their top inbound marketing priority.
However, marketers tend to overlook off-page SEO and focus primarily on on-page SEO. This rookie mistake can jeopardise your efforts and prevent your business from ranking highly in the search engines.
Learn more about how you can improve your SEO by checking out our guide and top 5 tips.
What is Off-Page SEO?
When someone says off-page SEO, they mean the things that affect your rankings within the search engine results in pages (SERPs) that aren’t done on your website.
For example, backlinks to your website can show search engines that you are a trustworthy and relevant source. If reliable websites or webpages link to your website, then your rankings improve.
This type of backlinking shows search engines that people trust you and your website, which means that the likes of Google and other search engines should prioritise where you rank.
Why is Off-Page SEO Important?
54% of people surveyed in 2017 said that they didn’t have an SEO budget. There are still a lot of businesses who still aren’t implementing SEO strategies, which effectively means they are losing customers and profits.
Having an effective SEO strategy is crucial to your business’s online success. This comes in two parts; having an on-page and an off-page SEO strategy.
The on-page strategy relates to things you do on your websites, such as keyword planning and content marketing.
These are things you need to work on and perfect before you start thinking about your off-page SEO. Off-page SEO relates to activities performed off-site, such as guest posts, brand mentions, and backlinking.
Off-page SEO is important for your business if you want SERPs to rank your webpages and appear higher up in the search engines. This essentially means you get more traffic to your website and more conversions for your business. Learn more about why SEO is important to your business.
5 Off-Page SEO Strategies You Need to Try
There are many off-page SEO techniques that you can try; some of them require minimal effort on your part while other techniques might take a while to get right. SEO is constantly evolving and changing, so it is important you stay up to date with the best practices, here are 5 tips to improve your off-page SEO in 2019:
Backlinks are crucial for your SEO efforts because search engines use backlinks to determine the credibility and trustworthiness of websites. If a website has a lot of backlinks, then it will usually rank better than a website with fewer backlinks.
There are three different types of links; they are known as natural links, manually built links, and self-created links.
A natural link is given without you having to do anything, for example, if a blogger likes your website, they’ll link to it.
Manually built links are created by you asking your customers or influencers to link to your website.
While self-created links are created by you finding ways to link to your website, for example, adding a link to an online directory, forum, or blog comment.
Choose Authoritative Website Backlinks
Part of your research should be finding authoritative websites where you can secure backlinks. Search engines like Google are more likely to trust your website and rank it higher if you have backlinks from authoritative sites.
Think about guest posting on websites that have high readership levels and a lot of traffic, such as Forbes. Alternatively, research relevant online directories which are authoritative within your industry and get a backlink on them.
Build Your Reputation
You might think that building your links is the most important factor to all this, and it is, but you need to think about building your reputation first.
There is no point approaching business’s that you want a backlink from by asking them point-blank if they can do it for you. You need to do outreach work and build up professional relationships with people who you want to get backlinks from.
After all, they need to know that you are a trustworthy source. You might consider offering the business something in return, or you might connect with them virtually and start a business relationship.
Generate content that people find useful or informative such as infographics, videos, or useful guides.
If you create content that is relevant, evergreen, and shareable, then you increase your chances of getting backlinks. This is known as link bait and is very easy to do, so long as you have explicit content marketing goals and the know-how to spread your link bait on the internet successfully.
Remember, quality content that can help your readers is more important than lots of content. As part of your linkbait strategy, you need to think of content that can be easily linked to because it adds value to people’s lives.
Be Present on Social Media
You can improve your off-page SEO by ensuring you’re present on social media. You need to be regularly posting relevant and shareable content and engaging with your audience over social media channels such as Facebook, Instagram, and Twitter.
Social signals, such as likes, retweets, shares, and comments from your audience, can all help in contributing to your off-page SEO. Make sure that your audience is positively interacting with your business on social media because this will help your website to rank higher.
Improve Your Off-Page SEO
Improving your off-page SEO doesn’t have to be hard work, but it does require some thought and strategising, just like all of your marketing campaigns do.
Remember to optimise your on-page SEO first (such as your internal link building, site navigation, and content optimisation) as this will ensure the people you reach out to will want to provide you with a backlink.
Here at BestSEO4U, we provide a range of SEO services, including off-page SEO, on-page SEO, keyword analysis and strategy, website architecture optimisation, SEO audit, content marketing, link building, and competitor analysis.
Get in touch today if you want to improve your off-page SEO, or if you need help with your other SEO strategies.