7 Things You Didn’t Know About Instagram
To Improve your Instagram account, you’ll need to understand how social media marketing can grow your number of followers on all social media platform.
Instagram is one of the most popular social media channels in the world. According to Statista, as of June 2018, the social media channel had 1 billion monthly users worldwide.
But it is so much more than a social media channel where people share their favourite photos; it is an ideal platform for businesses to connect with customers and a place for brands to show their personal side.
If you are a small business wanting to improve your social media marketing strategy or you are a marketing agency wanting to improve your Instagram account, then you need to stay up to date with the latest tools and techniques.
Social Media Marketing
Implementing an effective social media strategy is a great way to ensure brand awareness for your business. But you need to make sure you are using and utilising the right social media platforms for your audience.
Facebook is the most popular social media platform, followed by Instagram, then Twitter, and Snapchat, etc. But the key to succeeding with your digital marketing efforts is by choosing the right platform and posting at the right time.
For example, Instagram is most popular with people aged between 18 and 29 years old. 76% of Instagram users in this age group visit the site daily, whilst 60% admitted to using it several times a day.
It is also important to become an expert in your social media channels, so if you want to get more Instagram followers for your business, then check out these 7 useful tips.
Improve Your Instagram Account
These features, tips, and tricks will help you improve your social media strategy and help you grow your business online.
Engage with Your Users
Making use of the latest features is a great way of staying relevant in ensuring your audience see your social media content. This means that as a business, you need to be using Instagram Stories, as well as posting traditional photos.
A great thing about Instagram Stories is that you can really engage with your audience. For example, you can get valuable feedback about your products or services by asking a question and including an emoji slider for feedback.
You can also add a Question Sticker to one of your Stories and ask your audience a question that way, create fun polls, and add GIFs to your story.
Open Boomerang or Layout in the Instagram App
Another feature that can improve your Instagram account and provide your audience with what they want to see is by using Boomerang and Layout.
The best news is that it’s never been easier to use these apps. Nobody likes hopping between apps, so now you can do all your Boomerangs or Layouts in one place.
Simply, download the free Boomerang app and/or the Layout app, open Instagram, and select the photos or video you want to use as a Boomerang or as a Layout photo. Hassle-free Instagramming!
Find Posts You’ve Liked
A handy little trick that can help improve your social media is finding posts that you’ve liked in the past. If you were scrolling through the social media channel and saw a post you liked but forgot to save it, now you can find it again.
All you have to do is go to your Instagram profile, click on the menu option in the right-hand corner of your screen, select ‘Settings’, then tap on ‘Account’, and then press ‘Posts you’ve liked’.
This trick is great for finding content that you’ve already liked and might want to reshare with your channel.
Manage Your Filters
49% of Instagram users follow brands to feel more closely connected to the brand. So, keeping a consistent tone of voice and brand appearance is critical for your business.
Instagram understands how important brand recognition is, and thus, it allows you to manage your filters.
Save time by rearranging your most used and favourite filters by clicking on the ‘Manage’ box at the end of the filter list. From here, you can manage your filters by dragging and dropping them into order. You can even hide filters by unchecking them.
Repost Permanent Posts as Your Story
Your social media strategy shouldn’t only be promotional posts; you also need relatable content that your audience will enjoy seeing and reading. One way you can do this is by sharing content that other people have posted.
To repost permanent posts onto your Instagram Story, all you have to do is click on the paper aeroplane icon (next to the heart and comment icon under the post) and click ‘Add post to your story’. You can also give the post some context by adding a message before you post it to your story.
Similar to reposting permanent posts on your story, you can also repost photos as a permanent post on your own Instagram account.
This can be great if your business has multiple accounts and you want to post content across each channel. Alternatively, it also works well for posting non-promotional content, such as funny memes, motivational quotes, or anything else your audience will like.
To do this, you need to download an app that allows you to repost other people’s content, such as ‘Repost for Instagram’ or ‘Repost via Instant’. If you want to repost photos check out these apps.
Avoid Inappropriate Comments
Trolls are all over the internet and social media. A bad comment or review can be very damaging to your business. Luckily, Instagram has a way that you can avoid inappropriate comments.
You can now automatically hide inappropriate comments by filtering out specific keywords. You can choose to:
- block comments from specific users
- hide offensive comments
- and create your own filters to block specific words or phrases.
To make use of this handy feature, go to ‘Settings’, and select ‘Privacy’, then adjust your settings in ‘Comments’.
Get More Instagram Followers for Your Business
Knowledge is power; the more you know about Instagram, the better your social media strategy. Put these 7 things you didn’t know about Instagram into effect today and see how your social media blossoms.
If you want to improve your Instagram account, get more Instagram followers for your business, or improve your social media engagement rate, then get in touch with our friendly team. Here at BestSEO4U, we can work with you to help you find your ideal social media marketing strategy.