Keyword Tool & Content Assistant – the Game Changing Tool for Content Optimisation

Keyword Tool and Content Assistant is a two-part software for content optimisation designed by cognitiveSEO. It is a tool launched in July 2017 on Product Hunt that has enjoyed fame from the beginning, being the second product of the day. Razvan Gavrilas and the cognitiveSEO team found it, and it is a part of the cognitiveSEO toolset, but can be easily used as an independent application.

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The entire philosophy of the cognitiveSEO brand is based on adding a “human” touch to the tools they create and trying to offer solutions to the marketing problems of nowadays.

One of the most important attributes of relevant content is offering meaningful information to your readers. That includes responding to your audience’s threats, their biggest questions, solving their ambiguities and offering solution-oriented content.

Razvan Gavrilas, Founder and Chief Architect of cognitiveSEO

Keyword Tool and Content Assistant offers a simple process for creating high-quality content using latent semantic language and lots of algorithms for getting a chance to increase Google rankings. It includes three steps that can be integrated into every content marketing strategy:

  1. Keyword Research: Find Keyword Opportunities
  2. Rank Analysis: Perform Competitive Analysis
  3. Content Assistant: Create Better Performing Content


1. Keyword Research: Find Keyword Opportunities

Every content marketer knows how important is keyword research, to discover the right keyword, the information gap that will attract lots and lots of visitors on site, and find the right keyword research tools. On the first step of the tool, you can get a lot of keyword ideas. Based on your query you’ll get recommendations such as:

  • having all terms: see all keyword that contains all the keywords combination.
  • phrase match: a combination of words that contain the query you’ve searched for.
  • search suggestions: informational keywords.
  • focus keywords: recommended by Google in the Searches related to your query section.
  • questions: question-type of keywords (what, why, how, who, when.. and so on).

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Right on top of the page, you’ll see keyword difficulty, which shows how hard it is to rank for that particular query, the average content performance and the monthly search volume. The Content Performance score shows how well a page is optimized from a content point of view. This metric is calculated based on the content and pages that rank in the top SERPs. The algorithms look at the keyword pattern and try to find those that can impact rankings. A lower score means that there is less content competition on this keyword, and a higher chance to improve rankings using the content.

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Similar to Google Keyword Planner, you’ll also get information regarding cost-per-click, volume, number of keywords, keyword difficulty, plus much more. You can filter your results based on relevancy, and get popular keywords and keywords that are more related to your search. More than that, you can group them by topics and look only at those that are in your group of interests.

So let’s say you have a health website and you are interested in “nutrition tips”. By searching on Keyword tool you’ll get lots of opportunities that never crossed your mind. As a tip, look at the keywords that have a 5-star relevancy, and a high volume.

2. Rank Analysis: Perform Competitive Analysis

The second step in the content optimization process is competitive spying or competitive research. You want to see the other pages that rank for the keyword you’re pursuing, the type of content form your competition, how well it’s optimized, the domain authority and so on. The Keyword Tool has this option, and it’s called Ranking Analysis. Here you can get a list of up to 100 pages that rank on the first 100 positions (first 10 pages in Google).

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For each individual page you can see the following:

  • the content performance score mentioned above.
  • the number of focus keywords that pages used: for each query the tool analyzed the first 100 pages that rank for that keyword and looks at the keyword pattern. The tool extracts a list of keywords that can help you increase the content performance score and therefore your rankings.
  • the number of words on the page: Total number of words from that web page.
  • the page performance which is a similar metric to page authority and predicts how well that page will rank in search engine result pages.
  • the domain performance, similar to domain authority calculated by evaluating multiple factors, including linking root domains and the number of total links.

If you click on a page you’ll get a snippet of information regarding:

  • the title of the blog post as it appears in search results;
  • the URL;
  • the content performance score;
  • Readability score, indicating on a scale from 0 (low) to 100 how complicated a piece of text is to understand;
  • the number of words used in the article.
  • a list of used keywords;

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3. Content Assistant: Create Better Performing Content

Next, it is the step where you need to optimize your piece of content. After you’ve gathered all the information, it’s time to see what content improvements you can perform.

The Content Assistant is an easy editor, where you add your content, either by using copy-paste or importing the URL. After that, you need to click on Check score and look at the keyword suggestions. Below you can see a print screen from the tool.

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After you’ve added the content and clicked on Check score, you can start optimizing your content by following the keyword suggestions, just like the ones you see on the screenshot above. They are divided into four separate groups:

  • Keywords you already use in your content piece;
  • Keywords you should use to boost your content piece;
  • Keywords you should use more often – these are taken from your already used keywords;
  • Keywords stuffing – the keywords you are using in excess.

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The keyword inclusions should be natural, like adding the keyword as synonyms instead of other keywords or try to add them into the content as additional descriptive words. In case you can’t find a place for them in the existing content, try to add more content and include the new keywords.

Check the score at the end, after you’ve added all the possible keywords. Try to avoid having keyword stuffing. It means you’ve added too many times the highlighted keywords. Each keyword that is added into the page, will be highlighted using the colour that corresponds to one of the four categories.

The Save option allows the user to keep the last 15 files in the tool. For each saved document you can continue optimizing it, to download it or to delete it.

The tool has the option to be used for free on a limited number of tryouts and has some limitations on the number of keywords displayed in the Keyword Research section, the number of pages that are displayed in Ranking Analysis and it doesn’t allow you to save any file in Content Assistant. For the paid version you have all the features mentioned available.


Keyword Tool & Content Assistant is such an easy tool to use and it can fit perfectly in every SEO toolbelt. It is designed for everybody that writes content or works in digital marketing, no matter if it’s pro or beginner. It’s like two tools into one: the keyword research tool and content optimization tool, which follows a natural flow, combining three steps: keyword research, competitive analysis and on-site optimization. It will literally make your life easier.

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