Keyword Research Tools
With a single search on Google for keyword research tools, you’ll get lots of ideas and recommendations you could use for optimizing your website. But no recommendation is good if it’s not tested and not detailed by pointing out all the strengths and weaknesses of the tools for each type of user.
Identifying the strengths and weaknesses will allow you to take better SEO decisions for the future of your website. Each search optimisation campaign starts with strategical keyword research.
It is very important to understand the intent out of each keyword and the context of the topic for each meaning behind the searched keyword. That is why every keyword research comes with competitor spying. It’s important to see who are your competitors in terms of content, why type of content did they write based on the type of keyword you searched for (information, brand or money keyword). Getting all this information would make it easier for you to understand what keywords to focus on and include them in your content strategy and afterward to optimise the content.
Most of the keyword research tools give you information you can rely on, such as: volume search for the analysed language and country, cost for search ads, relevancy, type of query (you can have question type, focus keywords or more), plus other information. For each query search, you’ll get lots of keyword suggestions and other details depending on the tool you’re using.
For example, Google Keyword Planner shows you which keywords in the respective niche are most popular. It will show you search volume keywords and you’ll also find out how competitive a particular query is. The best option would be to choose medium or low competitive keywords with a high search volume to form a solid SEO strategy.
There are other tools that even show you for which organic keywords your website is ranking for, the estimated click value, the keywords for which the website is ranking on the first page and your top competition. Finding this kind of information can turn out to be extremely valuable if you want to perform competitive research.
Certain keyword research tools allow you to use them to rank keywords in terms of popularity and competitiveness, how effective your social media marketing is, the online reputation of your business.
Keyword research proves to carry lots of insights and recommendations in case you want to develop a new product and create an individual landing page. You can search for a specific keyword: information, money or brand and optimize for each, by including lots of variations on that page. Writing content that is optimized for a specific type will allow you to get a higher chance to rank in Google even if it’s a new piece of content.
These types of tools can be used by content writers, copywriters, brand managers, social media managers and many more depending on the project. Select the best option for you, free of paid, with assistance and support and without any help, with all kinds of graphs or just simple lists of keywords.