Google Keyword Planner – The Way to Get Closer to Your Clients

Google Keyword Planner is part of the Google Ads where advertisers pay to display advertisements, product listings, service offerings, video content, generate app installs and many more.

Google Ads is the tool used by lots of advertisers for Pay-per-click ads for the search network. But it can also be used by content writers for keyword research.

It is the go-to tool for keyword research for years, and it has been a valuable source of information for a long time. Lots of SEO experts and digital marketers relied on the data Google offered through Keyword Planner. In the last years, they performed lots of changes since Google Ads was an essential source of income, and they made the bidding for advertising more competitive.

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In order to understand the potential of your business’ SEO, you have to begin with keyword research. You have to understand your audience needs based on what are they searching for.

The first thing you should use the Google Keyword Planner for is finding new keywords. This is very straightforward.

Once you know what keywords are related to your business, site, brand, niche, or a specific campaign, then you’ll be able to use those potential keywords to improve the content and on-page SEO of your website.


Google Keyword Planner Advantages

The great advantage of the Google Keyword Planner comes to the massive storehouse of data from Google that helps users find new keywords and predict their cost and value. The tool is easy to use, and it is split into two steps:

  1. Discover New Keywords
  2. Get Search Volume and Forecasts

Google Keyword Planner

Keyword Tool is necessary to use if you’re a content writer, a blogger or a copywriter, and you need to perform keyword research and fine-tune your blogs or actually writer them from scratch.

1. Discover New Keywords

You’ll have to start with finding new keyword ideas and look through all the suggestions. To discover new keywords with Google Keyword Planner, you need to make an account on Google Ads. This is the only option to use it for free, since the change made back in June 2016 required users to have an Adds account in order to see the data, encouraging them to run a campaign and invest money.

Google Ads discover new keywords


When you begin your search, you can choose to place a keyword, phrase, website or category. Enter the keyword or URL, and Google will give you a whole bunch of ideas to get you started. Just like in the example below, we added a keyword, and we got results for cat food, based on what people are searching for by it is still relevant and close to our query.

Keyword Planner

Select the top 3 most relevant keywords, synonyms even and optimize a single piece of content with them. Look at those that have a high average monthly searches and medium competition. Ideally would be to select the keywords that have a high average monthly searches and low competition, but they are very rare.

There are lots of tools and plugins that you could install for content optimization. Afterwards, try to use in article/webpage/ product page, etc. the keywords that Keyword Planner recommends you.

To be successful, you need to start by picking the right keywords. Based on what decisions and keyword phrases you use, it will decide the faith of your content. Make sure to select informational keywords for an informative piece of article, money keywords for commercial content and general keywords for other types of articles.

Keywords are a critical component of the strategy; optimising your site for specific ones gives you the power to control which searches you rank for (and therefore who your target audience is). Accordingly, adjusting your keyword distribution gives you the ability to change your campaign over time.

Jayson DeMers, Founder of AudienceBloom, guest writer on Entrepreneur

Choose the best keywords by using the “Targeting” options to refine your search and applying filters based on:

  • Location: use it in case you only service a specific country or region.
  • Language is self-explanatory. It is usually set to “All languages” by default.
  • Network type: use it in case you want to see results only for searches on Google or other search partners.
  • Exclude a certain type of keyword (negative keywords) such as adult recommendation, gambling and so on, depending on the situation.

2. Get Search Volume and Forecasts

There are no keyword suggestions here. In this section, you’ll see how many clicks and impressions you can expect if you decide to run ads for your chosen keywords on Google AdWords over the next 30 days. Easily track keywords performance in the past by looking at their search volume and trends in the Plan Overview.

If you want to use Keyword Planner in the long term, you can create a list of specific keywords. These lists will help you get search volume data and trends. If you type in any of the keywords from any existing list you have, Google will estimate the number of people who are searching for those keywords each month.

Search Volumes and Forecast

Moreover, you can multiply keyword lists to get new keywords. For example, you could have one list of products and a second list with all the various colours available for your products.

In this section, you have 3 options to see data for any Adds campaigns you want to start, by looking at forecasts, negative keywords and historical metrics. In the last option, you can select which metrics you’d like to see:

  • Top of page bid ranges that shows how much advertisers have paid for a keyword’s top of page bid, based on your location and Search Network settings.
  • Accounts status shows if a keyword is in your plan or account, or is a negative keyword in your plan.
  • Ad Impression share is a useful metric in case you want to find out the number of impressions that you’ve received divided by the total number of searches for the targeted location and network that matches the keywords you’re following.


Google Keyword Planner is an excellent place to start for finding keywords to add in your search adds or any articles you’re writing. It is a staple for lots of SEO experts and advertisers.

I would recommend everyone that works as a copywriter or works in SEO to incorporate the Google Keyword Planner in their keyword research workflow. It is clearly a powerful tool that offers super-valuable insights.

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