Web Analytics Tools
Some say if it’s not worth measuring, then it’s not worth doing. Web analytics tools represent your best friend, the lifesaving kit when measuring your results. Analytics data are maybe the crucial part of your campaigns, your overall marketing strategies and everything regarding your business.
Website analytics is the process of collecting, analysing and reporting web data for understanding customer behaviour and optimising your website. Website analytics tools are not just for tracking website traffic, but also for measuring your advertising ROI, estimating sales performance, comparing your data with the industry data from other companies through benchmarking.
Numbers are important for a business, especially when we’re talking about performance, conversions and sales. Analytics tools deliver the information so you can understand if your business brings out the results you want if you can reach the milestones you proposed and see how many of your goals have been achieved.
When you are able to extract the data and pull out the insights, you’ll find out what you need to get where you want and get new ideas for improvement.
The accuracy of the extracted data is another essential aspect. When tracking results, you need to use tools that offer you valid information. There are lots of tools that provide accurate data and don’t track all the important information or don’t filter the data accurately and adds irrelevant and useless values.
Tracking data will allow you to draw conclusions and make better business decisions. It has been proven that tracking analytics can be a crucial step in what makes a business a success or a failure.
Businesses, big or small, should follow their evolution and read their data. None can tell you what works and what doesn’t better than the data that you extract from your website and other third-party campaigns.
Google Analytics, the most popular tools for website analysis, is a great example. We started with this tool because it is free, it is popular and it is handy — lots of people used as the primary or second analytics tools for their businesses.
The good thing about it is that it collects data from Google Adwords, from third party tools for newsletters, paid advertising and many more. Plus, it can help you track goals (that you set on your own), enable benchmarking, track social networking sites and apps.
The tool is visual, so you can easily read graphs, compare data, set filters and see how traffic changes.
Another great example of website analytics tools is StatCounter that stands out compared to Google Analytics through the accuracy of the data, a great tool that is way more tangible and reasonable.
To understand the necessity of website analytics tools aks yourself these questions: Where is your business going? How did you manage to get where you are? What is your highest source of traffic? Which content drives your audience to your website?
Finding the answer to those questions will bring a clear image of your business. Moreover, you’ll understand what works and what doesn’t. Be informed, be smart and always have a good analytics system.