6 Steps to Create a Dental Website That Sells

Having a website for your dental practice in 2019 is just not enough. A business website must exist, but you’ll have to raise the bar. As the owner of a dental website, you want to attract and convert patients. For that to happen, you’ll have to think about what hope to achieve with the website before designing it. And the most important thing to understand is what your audience wants.

A well-designed and optimised dental website will attract potential patients into a dental practice and encourage them to make an appointment. For that, you’ll have to create some vital pages:

  1. About Page: Present Your Practice and Your Staff
  2. Services Pages: Be Clear About What You Offer and What Differentiates You
  3. Appointment Page: Make It Easy for Your Patients to Contact You
  4. Insurance and Payment: Be Transparent and Avoid Frustrating Situations
  5. Testimonials: Use Other People’s Opinion as Your Business Card
  6. FAQ: Answer to Possible Questions

By setting up these top 6 pages together with 6 steps to create a dentistry website can bring you a smile on your face and the same thing can happen to your patients too. Make them happy and start building a “white teeth” community. You don’t need the white fairy, just some good directions for great dental web designs, search engine optimization and content ideas.

Creating a website from scratch doesn’t require development skills. Go with the WordPress website builder to design a site and chose one of many website templates from their gallery. Then look for some plugins. These are some examples, but you can find so much more:

  • SEO Yoast for content optimization;
  • WPForms to create contact forms;
  • MonsterInsights to connect your site with Google Analytics;
  • WP Rocket to instantly improve your WordPress website speed and performance;
  • CSS Hero to customize any WordPress theme without writing a single line of code;
  • Shared Counts to add social media plugins;
  • Smush Image Compression and Optimization to Resize to optimize and compress all of your images and make them load faster.

1. About Page: Present Your Practice and Your Staff

The About page is your business card, but a with a whole lot more detailed. The About page is what makes the difference and connects with your audience. Choosing a dentist can be hard, especially if you have dental fear.

A page that presents your team, your practice and talks about everyone’s expertise and even personal background can increase the chances to grow trust and entice your audience also to call or contact you.

Check the example below from Blodgett Dental Care from Portland, a dental clinic with an experience of over 16 years.


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If you check out their About page you can meet the team virtually, find out about their goals and the health history. It a great example and a best practice every company should follow.

Another aspect that you can discuss here is your practice and available technology to present a comfortable environment. Either you have digital radiology, laser treatment, intraoral digital photography or modern sterilisation equipment make sure you add that on your website.

2. Services Pages: Be Clear About What You Offer and What Differentiates You

Another important page to consider when creating a dental web site is the Services Page. You can create a single page or multiple pages depending on how big your catalogue is. Point out your main services and the things that differentiate your dental practice website form the rest. Do you enjoy working with kids? Do you have cosmetic dentistry professionals? Are you fully equipped and provide full oral health checkup? What kind of treatments are you specialised in?

Atlanta Dental Spa provides a good example of Services pages you could follow:

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Create a page for each major service you offer. These pages can rank very well in SERP if the website content is well-optimized and drive traffic to your website. That’s why it’s best to create multiple pages for each service you provide. Or you can also create one major page plus additional pages, and internal link them to create a strong website architecture.

Be clear of what are your services and point out your KPIs. Don’t forget about benefits, what does the user get if it comes to your dental practice. The user will always look for benefits.

3. Appointment Page: Make It Easy for Your Patients to Contact You

A specific page any dental practice should have when you want to create a dental website is the Appointment Page. There are more options to create a page and have a strong call to action:

  1. You can either have a button right on the homepage just like Cedar Village Dentistry as exemplified in the image below.
  2. You can have a page added in the menu which allows you to fill in a form with your information and send the request to the dental practice.
  3. Add the phone number right on the top of the page before the menu, so people contact you faster in case of an emergency.

Mix and match for finding the best receipt for your website and your audience.

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Deciding the best option for you will lead you into creating a flow. By using a form, the appointment will be created easily; the patient can choose the best time. There is also the option to create calendars to show availability, and you have more customisation. Phone appointments require more time for your staff. For medical emergencies, it would be best to provide different contact information.

4. Payment and Insurance: Be Transparent and Avoid Frustrating Situations

It is very annoying for patients that found a doctor and a practice, make an appointment then find out that their insurance isn’t accepted ore certain payment methods aren’t available. To avoid any inconvenience and make the patient and the staff uncomfortable and frustrated on these kinds of issues create a page about payment information.

Alexander Dentistry beholds an excellent example of a Payment page where are detailed all the payment methods, information about insurance, plus lots of additional information that can help the person that wants to make an appointment.

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Offering transparency and clear info builds trust and also minimises the time your staff needs to explain about payment methods and policies to prospective patients.

5. Testimonials: Use Other People’s Opinion as Your Business Card

Testimonials carry great value in every business. Everyone wants to hear about other people’s experiences with certain products and services. Same will happen for dental practices. When you design a dentist website, a testimonials page shouldn’t miss. But this requires to have a few testimonials published. Real ones. Not fabricated opinions!

Green Orthodontics has a simple testimonials page that can be used just as an example. There are thousands more that you could find online and see how the page is structured.

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Every patient testimonial should include pictures, videos to make it more appealing and have a successful testimonials page.

6. FQA: Answer to Possible Questions

FAQ can engage users to get to know more about your services and answers to all their possible questions. It will minimise the time to spend on the phone with your front desk staff and leave the line open for other appointments. An FAQ page is a smart dental marketing idea because you offer transparency and inform the user about all the aspects. You can offer additional information on insurance, for example, if that wasn’t added in a dedicated page already, clinical FAQ, financing FAQ, and so on.

Based on the information found on site, the patient can make an idea and decide what’s best.

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