6 Steps to Rank in Google for Dental Marketing in London
If you would rank number one on Google for dental marketing in London, then I want to say it’s not so hard.
Unless you read this whole post, you’re not going to be able to rank your dental website number one on Google London in 2020.
Today I’m going to share with you six ways you can rank number one on Google for dental marketing in London.
Let’s get started!
1. Choosing the right keywords for your Dental Marketing:
You need to find the right keywords if you are serious about more sales to generate.
I went through that same issue I got my sites up to hundreds. If you’re not getting the right kind of traffic it doesn’t matter if you take it from 3 and go to 6 or 10 doesn’t mean you’re going to get more sales and I learned that.
To find the right keywords, go to ubersuggest.
When you go to it, you’ll notice that you can type in keywords and do keyword research, but you can also put in a URL and get data.
What keywords your competition’s ranking on Google?
So you should enter a competitor URL.
See the example below:
Well, step 2 on that page, you’re going to see an overview of a traffic overview of your competition’s traffic.
How many visitors are getting from that region?
Whether it’s the United Kingdom or Australia or United States and you’re going to seed their top pages click on top pages.
Choose the profitable keywords that have a good number of search volume and high CPC.
The moment they’re like five cents, not right keywords but anything that’s over.
See the SEO difficulty section:
It would help if you were going with this type of keywords are the ones that you can get results from the fastest also tend to convert into paying customers.
Please write a more thorough version, detailed, thorough poke holes in their content analysis.
It answers everything that they’re not it’s not just about weighing, it’s about being thorough.
2. The Target Keywords Secret Is Search Intent:
To do keyword research search intent is the main secret.
I am sharing you a system that will help you to find the right intend keyword.
Search intent has four categories,
- Navigational searches: Navigational searches are like someone searching for Twitter support, or you know looking up Facebook.
- Informational searches: Informational searches is who what when where how type searches
- Commercial investigation searches: industrial research is more like someone looking for unbiased reviews or maybe is looking through Amazon reviews or Yelp.
- Transactional searches: Lastly is transactional searches, and that’s someone at the end of the buying cycle looking for free shipping or Buy It Now, or you know products near me.
Here is an example.
Navigational searches for a Dental Clinic:
Informational searches for a Dental Industry:
Commercial investigation searches on for a Dental Clinic:
Transactional searches for a Dental in London:
3. Make Your Website Structure SEO Friendly:
Site structure is the way that you set up your website so that everything is appropriately segmented?
A typical site structure could include your service pages, information pages, location pages, and potentially your blog pages.
If you think of your website in buckets, it can be helpful for several reasons.
- It can help us set up templates correctly for conversion rate optimisation.
- It can help quite a bit for SEO because you know what keywords to associate with what segments of your website, and you can continue building out lists.
- It’s just a great way to kind of wrap your head around a site and rationalises what my website selling is.
- Build a house by creating plans first. That’s what a site structure allows you to do.
You can figure out how you’re going to structure and build out the site.
It can play into your URL structure, your optimisation, and all those important things for SEO.
Where you come up with a keyword for example ‘home for sale‘ and then add on another deviation of that, so you could be ‘home for sale in the United States’ house for sale United States California’, ‘home for sale in the United States San Diego City.
Down to the zip code level, so you can keep going down, and you come up with long-tail keywords until eventually, you have a niche optimisation.
Now, this doesn’t only work at the location level; it can work in a lot of different industries.
You’ve probably seen that on every site as you drill down more each level, it refines the products that are in there.
Google looks at it the same way they look at the keywords associated with those levels the same way.
You can rank those pages for some niche terms that can be profitable.
When it comes to kind of the general idea of site structure, you’re usually going to start with your top-level then create a second level the third level.
You can go all the way down to seven-eight levels in some cases for really niche sites.
But it would help if you were careful that you don’t create too thin of Content.
If you create thin Content that can get you in trouble with panda.
Google will take a look at what Google will think you know these pages aren’t even valuable because they’re such a niche.
The most important thing to think about for an e-commerce site is to do the products in the category change enough.
When you’re going down from one level to the next, do they scale down and change you get rid of some inventory.
Does it look unique enough from page to page inside of the categorisation?
Then it would help if you thought about content optimisation.
Duplicate Content doesn’t rank well inside of Google.
For lead generation, you need to create supporting text.
You want to make sure that you create that text in a way so that it’s going to be valuable for the user.
It’s going to continue to serve the primary purpose of that keyword.
Always keep in mind the difference between categories versus landing pages in lead generation.
The first generation information page plays with your site structure.
The type of Content that you create for the site structure all depends on the purpose of the website.
4. Use Local Search for Your Dental Practice:
I was looking for a dentist near me because my tooth is killing me.
I did want to demonstrate the need for optimising for local search.
What’s a local search?
Local search helps businesses raise visibility to local customers at the exact time they’re looking for them.
You want your website to rank on significant search engines like Google or Bing.
Would you like to rank on local directories like Yelp, super pages, Foursquare, Google my business listings?
There are hundreds of ways that a potential patient could reach your information.
It may not be via your website a searcher could land on one of the many local directory listings out there first.
They’ll get to your map listing on their mobile device.
It’s imperative to make sure that all your directory listings are accurate, consistent, and up-to-date.
If you want to build a strong online reputation to grow your reviews on these listings, think about your practice, and the competition around you wants every advantage possible to stand out and make it easy for patients to find.
Choose an accurate, current listing to give you a sharp competitive edge.
Monitors and manages your directories for accuracy and consistency.
5. Creating Valuable Content on Your Dentist Website:
How to write website content with good SEO?
When you publish a blog post or a page does not mean that Google will automatically find it and rank it in the first place.
The first step is to choose a long-tail keyword, but if you find a shorter tail keyword with less competition, then that’s good too.
You can use a keyword planner to choose the best long-tail keyword.
Installed Yoast SEO WordPress plugin, it’s completely free.
If it has a green light there, then your readability score is good.
I might add images, but this blog is more focused on the text.
In the Meta description, you have to include your targeted keyword.
SEO title should be a limited word 55 characters only, but now Google is limiting it to about 70, and the Meta description is limited to 155 characters long.
I write the Content for my dental website.
I believe you should be part of the content development and let me explain.
A website is only as good as the Content, Image, and the words on the page.
Website developers and designers need guidance to create the right kinds of Content for your site. We can guide you on how to build your dental website to attract more sales and generate a great income for your business.
You would want to outline what you’re looking for on the site, probably.
The services and products you want to sell the most.
If there are brand specific issues or viewpoints that you have, those should share in some way.
If you also want to write the Content yourself, you can do it.
6. Building Relevant Inbound Links:
Inbound links are where other websites will link to your site.
The practice of ranking higher in Google also called SEO inbound links; it is the gold standard in Google’s eyes to rank a website.
In SEO, there are three significant factors:
· Site architecture
· The most crucial thing is inbound links.
Make sure that the links that you’re getting are from other relevant sites.
If you’re writing an article that’s about a Dental topic, make sure that the links you are getting in from those pages are from other pages that are about that topic as well.
Make sure when they link to you write that you’ve got some sharp anchor text in there.
The anchor text is the little text that is clickable on the site.
Make sure that it’s not like more information or click here.
If you’re offering dental service, make sure that it links to Dental clinic, it is generic.
If you’re linking to a page, it’s about Dental clinic London make sure it clicks to the Dental clinic London page on your site.
It uses ‘Dental clinic London’ as the anchor text on the site.
I hope you have enjoyed this post about dental marketing in London.
If you think this is helpful resources for dental site owners, please share it with your social network.
To promote your dental clinic, you must go through your website audit to fix the errors.
If you need any digital marketing solution for your local business in London, you might call us on 0207 118 31 31.
We can offer you a complete free SEO audit for your dental website without any obligations from your side.