Perhaps you are wondering why SEO is so important, how does it work and what is an SEO campaign? Well, let’s imagine the Internet like a huge library, full of books, where new books are added every day. Search engines like Google, Bing & co are the librarians we are going to ask for a specific book.
When you are searching for any information, Google strives to provide you with the most useful “books” (in our case – sites) related to your search. This is the role of Search Engine Optimisation.
After a good SEO campaign, your site or your page will get visibility into the “library”, and if someone asks for any information that is contained on your site, Google will suggest this site.
This will provide you with a large and targeted traffic, which offers benefits such as potential customers, the ability to sell advertising and a higher ROI.
Also, a successful SEO campaign is a starting point not only for promoting but also for creating a brand, bringing benefits over an extended period of time.
SEO is a very discussed topic by online marketing specialists. And it is only normal since SEO is a long-term marketing strategy that will bring new customers on your website 24 hours a day.
But what did the interval 2017 – 2018 bring us in terms of SEO optimisation? Well, in this article, you will find out what are the trends of optimising SEO for 2017 – 2018.
Table of Contents
SEO Trends for 2018
1. Google AMP
Accelerated Mobile Pages is an initiative from Google that aims to develop better and more user-friendly pages. Essentially, it’s a standard rule to keep in mind when developing an HTML page.
Web pages developed by AMP will load much faster on all mobile devices. Maybe you already know that today you need to have a responsive design if you want to appear on top on Google. That’s why it is necessary for the pages on your site to be mobile – friendly and to upload fast on mobile devices.
In order to use AMP in your SEO strategy you need to keep in mind the following items:
A. Load Speed of your websites
It’s no secret that the load speed of sites is essential today. Many digital research has shown that pages that load in more than 5 seconds lose 40% of the people who have accessed the site. Therefore, AMP will help you get faster loading speed by compressing your HTML and CSS code.
B. User experience
Have you ever visited a site where there was too much or too little information and which had a chaotic structure? Probably your user experience was unpleasant. That’s why, starting with 2017, Google puts great emphasis on the user experience that site visitors will perceive and you have to develop an in a friendly way to use the site to satisfy your visitors.
2. Google Rankbrain
It’s a new Google algorithm update that introduces Artificial Intelligence into Google’s search algorithm. Introducing RankBrain, Google wants their search algorithm to think like a human being. This will drastically reduce spam and other harmful SEO elements. Don’t worry! There has not been a significant impact on Google search algorithm yet caused by RankBrain, but you must bear in mind the search intention of your target market when optimising content on the site.
A snippet is a response to a web search made by a person. Basically, when you enter a question in the search bar, Google will instantly display a snippet with the answer to this issue. Thus, Google wants to provide instant answers to those who do a particular search.
4. Quality and compact content
People have been tired of finding a lot of low-quality content, mainly copied content from elsewhere, but in different words. Since the beginning of SEO, Google’s efforts have focused on delivering content sites that are useful to those who do a particular search and has put more emphasis on this topic over the past two years. So, if you want to have a well-ranked site in Google for 2017 – 2018, it is a must to have a dense, quality and compact content that answers the questions people have in mind when doing a search.
5. Personal Brand – The Secret of SEO Experts
With a personal brand, you will have more easiness in attracting potential customers to your website, developing trust and selling online. For that reason, Google wants to get the best search results and offer a pleasant user experience. Optimized sites which include the brand name will be preferred for 2017 – 2018.
6. HTTPS – a must have
Abbreviation HTTPS comes from Hypertext Transfer Protocol Secure and keeps secure the websites you access. Today, more and more people searching online want to find secure sites against hacker attacks and viruses. Google has noticed this fact and credit those sites that are secure.
7. Quality Links
The power of links must not be ignored because they are still an excellent ranking site factor for Google. Instead of maximising your website links, make sure you have a good quality content that people will share. Our advice is to include in articles case studies, infographics and pictures in order to attract attention.
8. Structured data
In recent years, the schema markup has become very important to Google, giving more details about content on the site. Through structured data, Google faster and better realise what a page contains and can better classify it in search results. So, if you want your web page to rank better in search results, you need to help Google understand better about that particular page and its content.
There’s no doubt that SEO has a particular importance to the success of your business. Being a continuously changing tool, you will need to keep up-to-date with the latest updates in order to be able to continually improve your online presence. To take full advantage of all the benefits of SEO, choose to work only with experts in the field.
These are the eight trends that we have found to be very relevant for the period 2017 – 2018. We wish you success in their implementation!