Content Marketing Tools To Boost Engagement and Conversions
Content marketing campaigns, if planned properly, can boost an organization’s brand value and also help them stay ahead of their competitors.
With the increase in investment in marketing campaigns, content marketing tools have also increased. These tools are different from each other and serve different purposes within content marketing.
The process of creating and distributing valuable content which helps in attracting new customers and retaining existing customers is referred to as content marketing.
High-quality content on a consistent basis can help you in building a strong relationship with your target audience. According to the Content Marketing Institute, content marketing costs 62% less than outbound marketing and generates 3x more leads than the former.
1 – Buzzsumo
With Buzzsumo, you can find trending topics in your niche. You can also find influencers to market your content in your industry.
You can see the trending now topics, top authors, content analysis, and most shared topics. Also, you can see how your competitor is performing.
Buzzsumo alerts you every time your competitor posts something. The pro model of Buzzsumo is priced at $79 if billed annually and $99 if billed monthly whereas the pro+trending model is priced at $139 if billed annually and $179 if billed monthly.
When planning your content, it is very important to write content that engages the target audience. Buzzsumo displays a list of most shared content across social media platforms (Facebook, Twitter, and LinkedIn).
Buzzsumo’s content analysis report displays the content types that have gained the most traction. It aggregates the content types instead of focusing on specific subject matter whenever you search for a trending topic.
Buzzsumo helps you find top influencers in your niche and add them on your Twitter list. Influencers with a strong reply ratio can help you boost your marketing campaigns.
2 – Question DB
It’s difficult to come up with new topic ideas every time. However, Question DB allows you to enter a topic you’re keen to write about and provides a list of questions people ask about that topic. This way you can get an idea of the topic that can engage a maximum number of audience.
QuestionDB allows you to apply filters such as sort by popularity and topic. This way you can organize the search results into different categories.
The free version of QuestionDB allows searching 50 topics per day and provides a maximum of 100 results per search whereas the solo version priced at $10 per month provides unlimited searching facility along with full search results and API access.
3 – Serpstat
If you’re looking for an all in one SEO platform, then Serpstat can be the best option. It provides various modules (Rank tracking, backlinks, analysis, SEO-audit, Keyword research, and Competitor analysis) at one place.
With the help of advanced URL analysis feature, you can promote any page of your website. In order to improvise a relevant page, you can add relevant keywords and find its closest competitors.
The premium plan of Serpstat starts from $19 per month and goes up to $239 monthly.
The tree view of Serpstat displays which page of website rank at what position and for which keywords.
You can optimise your content with the list of suggestions you get when you enter a keyword. You won’t be able to find these keywords in Google Keyword Planner. You need to select the cluster research feature under SEO research in the keyword research module.
4 – Kred
Content marketing is not only about content. It is also about how you advertise your content and attract new customers. Kred helps you connect with the top influencers on social media.
Based on your Facebook and Twitter activity, Kred measures your influence so that you can reach out to influencers who can make an impact on your business.
It also allows you to build your own influencer status and is one of the best resources for building credibility and trust.
The influencer plan of Kred costs $10 monthly whereas the power user model and team plans are priced at $100 and $1000 per month respectively.
5 – Mintent
Mintent helps marketers plan, create, manage, and deliver content. It also allows marketers to measure the success of the content. In order to achieve higher returns on investment, Mintent allows marketers to align messages with customer buying cycles and content marketing workflows.
Marketers can manage social and blog posts along with other important resources such as emails, landing page and website page publishing with the help of the editorial calendar.
One-stop tool for all your needs including editorial calendar, project management tool, content creation tool, and publication platform. Mintent allows you to create workflows on your own.
You can even create the content in Mintent. Make a creative brief and then click the draft tab to go to the text editor field. After you mark draft as completed, it will be saved in Assets folder.
Other things you can do in Mintent include brainstorm ideas, create buyer personas, schedule posts, publish content across multiple platforms, and communicate with team members. The pro model of Mintent starts from $300 per month.
6 – Ahrefs
Ahrefs allows you to track the keyword ranking along with your competitors’ keyword and traffic. Features like keyword research and top pages can be very useful while thinking new topic ideas. Site analyzer allows you to analyze top web pages on a website.
The backlink checker of Aherfs allows marketers to point out bad links and remove them which in turn will increase their rank in SERPs. The organic search section allows marketers to track the keywords movements using the Movement button. The New button displays the top 50 keywords which you can use to improve your content.
The content gap feature provides the option to check the keywords for which your competitors are ranking for so you can stay ahead of your competitors and get more traffic.
You can choose from the four plans of Ahrefs according to your requirement. The Lite plan is priced at $99 per month while the standard plan costs $179 monthly and the advanced & agency plan is priced at $399 and $999 per month respectively.
7 – Tweroid
Tweroid tells you at what time you should post your content on Twitter. Posting content on peak engagement hours can increase the number of clicks on your content. It analyzes more than 1000 of your followers’ tweets and shows the best time for you to tweet. The hourly graph shows at what time most of your followers are online.
It takes around 30 minutes to generate the report. Once your analysis is done, Tweroid either mails you or DM you the report. The free version of Tweroid analyses up to 1000 followers while the premium version starts from $2.5.
Additionally, you can choose the best factor (more @ replies, more clicks, more retweets, and more favourites) to filter the results. You can auto-schedule your tweeting times or you can test them manually by following the report.
Tweroid also shows at what time you were mentioned in the tweets. These reports can help you plan your tweet timing and can boost engagement.
8 – Scoop.it
Scoop.it allows marketers to share the content with their target audience. In order to help marketers establish their expertise in a particular niche and boost engagement through social sharing, Scoop.it curates and monitors content daily.
Along with measuring ROI and publishing content, it also allows businesses to set and document their goals. It ensures that your content has a dense editorial line and delivers personalized content by crawling millions of web pages. You can filter the results according to popularity and relevance.
The simple and intuitive interface allows marketers to publish content within minutes. It also provides data about how your content is performing across all channels.
Be it newsletter, social media, or blogs the smart calendar of Scoop.it highlights when your content needs to be scheduled. Auto-scheduler feature of Scoop.it allows maximizes the distribution of your content across all your channels.
Scoop.it charges $11 per month if you choose the annual plan but the business annual plan which has all the features of Scoop.it is priced at $67 monthly.
9 – Trapit
Trapit allows marketers to curate as well as discover topics. Contents can also be published on various social channels using the social-scheduling tool.
In order to provide easy consumption of favourite topics, Trapit uses an automated algorithm and provides customization options.
You can engage with your buyers at their journey on your website. Also, the AI of Trapit analyzes and tells you the content that your leads are willing to consume.
After the Trapit is fed with a keyword or a link to a webpage, it displays a list of content related to the software. You can sort them according to the most recent or most relevant items.
If you are looking to improve social presence of your business then Trapit can help you do the same.
10 – TrenDemon
TrenDemon has the potential to grow your content and traffic depending on your business goals. It allows you to set a national monetary value to a conversion, which will help you evaluate your ROI in a better way.
The algorithm of TrenDemon identifies and analyses most effective pages on your site and promotes those pages using CTA (call to action). The analytics report of TrenDemon displays most clicked content.
It boosts the content on your site through personalized content recommendations. In order to engage your visitors to read more content on your site, it has a LIFT Unit which brings a call to action button as soon as the user reaches the end of the page.
TrenDemon identifies the most effective conversion paths and traffic sources which helps you identify which campaign is working better. The publishing partners of TrenDemon can help boost your content in order to get more visitors.
The Entry plan of TrenDemon is priced at $800 per month and the Expert plan costs $1300 per month, if billed annually.
Choosing a good content marketing tool can help increase traffic and provide leads to a business. In order to take your marketing strategy to the next level, these tools are essential. Last but not the least, these tools can help you improve your brand’s online presence.