Visual Content Marketing: What It Is and Why It Is Important

Visual Content Marketing

What is Visual Content Marketing?

Visual content marketing is a marketing strategy used by marketers to promote a product or brand. It provides a better understanding of your brand to the target audience, helps build an emotional connection, and is a powerful tool to generate leads that might turn into potential customers.

While it has always been the norm to market the product by telling about what it does (text descriptions), the power of seeing it, in still or in action, does wonders; first, it increases conversion rates rapidly as content with visuals gets 94% more views than without it.

In fact, even if your business is not confined to the selling realm and has an educational or entertainment purpose, it is wise to include visuals. Studies also agree that text paired with relevant text enables people to remember at least 65% of the information three days later.

Crafted from stainless steel, this elegant ring features a pure sapphire, perfect for all occasions.

Imagine you see a description like this on an online store. However, the summary lacks a visual representation of the product. Would you buy this ring solely based on a written description?

Chances are you wouldn’t!

Like the 75% of online shoppers relying on product photos when browsing for potential purchases, you would also want to see how this ring looks!

It should go without saying that the power of visuals is mind-blowing. The human eye can process 36,000 visual messages per hour. Recently, companies have been incorporating more visuals in their marketing strategy to spice up the content. It beautifully supplements long chunks of written blocks that fail to retain the readers’ interest.

Thus, if you are a marketer and want your business to stand out and off the races, you must upgrade your brand’s visual marketing game.

But what exactly is visual content marketing, and how to ensure that you’re executing it right? Read on to learn all about it.

What Are Some Types of Visual Content?

Incorporating visuals to create a unique name for your brand is vital. In addition, they are perfect to spruce up your marketing. Therefore, knowing what visual modes are available and what you can gain from them paves the road to success.

These are some types of visual content that you can benefit from:


Images are a great way to connect with your customers. You can click original photos of your product from all angles and market them on your website or social media platforms to get higher engagement. If creating custom, unique images is not possible, try stock photography sites. You can access millions of high-resolution images at affordable prices and easily find one that resonates with your brand’s ideology.


Increasing web traffic by 12%, an infographic simplifies complex information to easily digestible concepts that are easy to grasp and quick to learn. With this tool, you can create a perfect blend of info and graphics. In addition, it will help you communicate your idea thoroughly with your target audience through various methods such as bar graphs, pie charts, and flowcharts.


Video Marketing

Video marketing is an essential tool; 81% of businesses today depend on it to boost their conversion rates. They are a fantastic way to craft interactive content that helps your customers with topics that may be complex otherwise. You can experiment with different kinds of videos such as promotional, how-to, product, exposure, behind-the-scenes, etc. They are a foolproof way to increase consumer interaction, sales, and your business’s revenue.

Live Streams

Brand awareness increases when people get a chance to engage with them in real time. By real, we mean authentic and genuine, giving glimpses of real life and things happening in the lives of people just like them. Many brands now opt for this mode to form connections on a deeper level. The level of interaction with live streams is unbeatable.


Illustrations are great marketing tools to portray written information in the form of story, art, sketching, painting, or image. In addition, they effectively and uniquely communicate your brand’s personality and ideology to the target audience.

Screenshots and Screencasts

If you want to earn your visitors’ trust quickly and make a credible name for your business, try screenshots and screencasts. They are great at showing how a specific feature works and provides step-by-step guides to your users.

Memes and GIFs

Adding humour is one of the most effective ways to connect with your target consumers. Memes and GIFs are the most compelling marketing trends in the industry with their hilarious, livelier appealing content. They brighten the mood and are a perfect substitute where words aren’t enough.


Presentations for Visual Marketing

It might seem old school, but today, presentations are one of the most common modes of visual marketing. It’s a more professional and organised way to display and communicate your knowledge to give the audience a distinct and clear idea behind your perspectives.

What Are The Benefits of Using Visual Content

Visuals add richness to the bland text. But, when used effectively and strategically, they can give breakthrough results. Visual media is a phenomenal tool to drive website traffic, boost interaction, generate leads, and even close sales. Below are some impressive benefits this marketing tactic brings to your brand.

Makes Content Fun and Exciting

Who would want to read long chains of written blocks on a dull topic? Adding visuals to your otherwise-monotonous content makes it more appealing and engaging for readers. Visuals are fun as the mix of colours and designs appeals to the users and grabs their attention.

It’s Easier to Understand

Information is useless if it’s not making sense or is challenging to understand. The power of visuals is so vast that man from every walk of life can interpret some meaning from it. Also, the human brain processes visuals 60,000 times faster than text, so to include them in your content marketing would mean that you’re speaking the consumer’s language. This would create emotional connections which are highly influential to the credible image of your brand. appealing

Visuals Are Shareable

The more shareable the content, the higher the chances it reaches more people. Millions of people will share your content on social media platforms if it goes viral. Plus, this also increases the visibility and popularity of your brand, ultimately increasing its awareness.

Reduces Bounce Rate

Incorporating visual content on your website helps decrease its bounce rate and increase engagement rate. Good visuals retain the audience’s interest and convince them to stay and explore more about it. If the content pleases visitors, it will generate more leads and increase their chances of clicking the CTA (call to action).

Improves SEO Ranking

Since adding visual content helps retain your visitors for longer, this, in turn, helps improve the chances of your website appearing on an internet search. Furthermore, knowledgeable yet appealing content leads to quality backlinks that rank your page on top of the SERPs (Search Engine Results Page).

Multiplies Conversion Rates

Multiplies Conversion Rates

Creating a credible and genuine website image will help increase lead generation posts. Even the stats have proven that visuals in your marketing can boost conversion rates by 80%.

Ways to Use Visuals in Advertising

Now that you know all about the different visual formats let’s discuss the tips to help you integrate them fruitfully.

Set up Goals

Visual Advertising Strategy

As you are aware, making the content visually appealing is not only about aesthetics. The visual assets should also have a purpose. Before choosing the visual content for your post, consider why you are designing the specific presentation. Some examples of visual-based goals include:

  • Creating an infographic or a guide to educate the audience.
  • Using user-generated testimonials in the form of pictures and videos to enhance credibility.
  • Introducing the process of a new service through screenshots.
  • Generate conversions on a landing page and reach a global customer base through engaging photography.
  • Interactions and shares on social media posts.

Use Content that Solves Consumer’s Pain Points

The visuals you embed should serve as a communication mode between you and your target audience. They should be relevant to the prospect’s desires and be meaningful.

For example, let’s suppose your target consumers are always asking about ways to master a specific recipe. A tutorial or an explainer video tailored according to their problem and understanding criteria can be a valuable forte for both – your brand and the audience.

Another problem many prospects face is selecting between two products, such as mobile phones. You can create interactive comparison charts for their aid to look at the similarities and differences between multiple products. This can help them understand complex data in a simplified format and easily reach a purchase decision.

Always Remain Consistent

It may seem straightforward, but the colours, fonts, and illustrations you use in your design play a key role in your marketing campaigns. Take a look at the strategies used by popular organisations like Mcdonald’s, World Wildlife Fund, and Nike. The brands are consistent in their branding and always utilise a static colour scheme and logo.

Consistency makes their brand memorable, boosts trust, and builds awareness. During the creation process, ensure you create brand guidelines for your company and remain cohesive with them on all channels. According to Forbes, a consistent brand strategy can increase revenue by 23%.

Lead with Storytelling

Always remember the audience doesn’t want to interact with salespeople. Instead, they prefer emotional and motivating content. Ultimately, this helps them take the desired action.

When sharing visuals, avoid the hard-selling tactic. Keep the emphasis on the benefits of your products and services to spark the prospect’s interest. Use the visual elements to educate the audience and trigger their emotions. You can also embed powerful CTAs in your visuals to guide the audience and entice them to make an investment.

Measure Success

Measure Success

Review the data and analytics of your strategy to assess if you are gaining success with the visuals. The statistics should be relevant to the goals set for your company in the initial phase. Make sure to evaluate the conversions of each distribution channel you are using. It is also a good idea to assess the content of your website, blog, and social media platform to determine the average bounce rate. This report would help you determine the relevancy of your visuals and whether or not they resonate with the audience.


Your business must stand out from others to increase the likelihood of success in the saturated digital world. Appealing content will not be enough to attract users’ interest until there is a perfect ratio of keywords, placement, colours, and designs. If you are unsure where to start, it’s always best to trust a professional such as BestSEO4u to help you boost your outreach. BestSEO4u was recently nominated to be on the Top Digital Marketing Agencies.

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