Website Design Trends You Need to Implement in 2019
Website design trends in 2019 suggest to use bright and vibrant colours for your design. Did you know that as of December 2018, there were 1.94 billion websites in the world? Implementing the hottest website design trends is one of the many ways you can grab the attention of your customers and clients.
Businesses and brands who are willing to break, or make their own, rules are going to stand out more against their competitors. So, if you want to attract new customers, then check out how you can improve your website design.
How to Improve Your Website Design
There are several telling signs that your business needs a new website design, the most obvious one is when you aren’t ranking in the search engines. Failing to rank highly in search engines means that you lose customers.
To improve your website design, you might think about optimising your SEO content, ensuring your website is mobile-friendly or reorganising your website layout, so it attracts more traffic.
The very first thing you need to understand when considering how to improve your website is knowing what website design is and how it can help you. The way your website appears and is laid out on a screen is your web design.
Good web design can help your customers learn more about your business and how you can help them. It can also assist them along your sales funnel and convert them into a happy customer.
How important is your website layout? Very!
Your customers expect your website to load quickly; one report found that 47% of customers expect a web page to load within 2 seconds or less.
That same report found that 48% of people cited that a website’s design is the number 1 factor in determining the credibility of a business. A further 38% of visitors will stop engaging with a website if the layout or content of a page is unattractive.
Improve Your Website Design with These Trends
Your website can be easily improved by considering your users. User experience (UX) refers to how a customer or client (a user) finds the accessibility, desirability, and usability of your website (i.e. their experience with your site).
For example, the best website design is one that is easy to navigate and use, grabs the attention, and provides relevant information to your users.
These are the latest website design trends of 2019 that you should implement now to improve your site:
Use Bright Colours to Catch the Eye
Many websites have been using soft colours and neutral tones, however, this year, users want something a little more vibrant. They want to see high contrast and bright colours.
Many people respond better to call-to-actions if they are in a button which is coloured orange. Using colour psychology you are able to optimise your marketing strategy. Make sure you choose colours for your website that represent your brand.
Want to catch the eye of your visitors? Well, you’ll have to do it quickly, as people’s attention spans are decreasing. One way to grab your user’s attention is by introducing videos to your website.
Videos help to promote your products because you can show (rather than tell) your customers how your product works and how it can benefit them. The key to videos is finding a careful balance so that your visitors keep reading your website copy after watching the video.
Experiment with Your Content
Your website visitors don’t want to be hit with a wall of text. Long texts are hard to read, and the user’s attention will decrease the more they have to read. This leads to higher bounce rates.
Make sure your website has the right balance between visuals and content. Your visuals should support what your content is saying, and because of this, you can reduce your copy.
You might also want to experiment with your typography and the way your content is laid out on the page. Try doing some AB testing to find out what type of content layout your audience prefers.
Introduce Geometric and Organic Shapes
A recent website design trend has been to catch the eye by using colourful shapes. Web designers and businesses are now more focused on working together to find and express the brand’s identity.
Introduce geometric shapes into your website if you want to communicate subtle messages about your brand and grab the users’ attention. These shapes work best if they are brightly coloured and feature on a plain background.
Show the World Your Authenticity
Did you know that 86% of people said that authenticity is important when deciding what brands they like and support?
This means that your website design should be showing your customers and clients your brand. One way to do this is by avoiding the use of generic stock photos on your website and instead of using real images, illustrations, or graphics that reflect your brand.
Implement These Website Design Trends Now
Whether you are a maverick wishing to blaze your trail and set your trends, or you want to stay up to date with the latest trends, then you need to follow our tips and tricks on how to improve your website design.
But remember, website design trends come and go, and it can be tough to stay on top of the latest ones. The good news is that you don’t have to. If you find trends that are suitable and right for your brand, then stick with them.
Your website presents your brand to thousands of people, so make sure your design creates an impact and is memorable (for good reasons) on your users.
Are you looking for a WordPress web design agency? We offer bespoke WordPress web design packages that are unique for your business, and we also look after your branding design too. Get in touch with us today, to find out how we can help your business.