Stop your business from going downhill. Sometimes, the last resort when desperate is to become seriously engaged in publishing content. We will show you exactly why good web content succeeds in resuscitating dying brands.
Your online venture may be failing to reach any decent ROI, and it feels like it’s all going down the drain. Many entrepreneurs found their companies in ‘clinical death’ and decided to take one more action to resuscitate them.
They gave it one more try and started posting about it in a frenzy – but not just any random, low-quality, invasive posts; they went for well-written content, created out of a passion for their business and for what they wanted to prove the world.
They started speaking their hearts out and communicating with great involvement. Some didn’t want to do this themselves, and so they handled the task to professional writers. And it worked. It turned things in their favour, and the numbers began to go up, day by day.
One single decision led to a greater intensity of traffic/ activity as well as in user engagement. Countless times it was proven that by working on the content alone it is possible to revive a website and bring a brand back in the business – when it seemed to go to the grave.
The link between professionally written content, traffic and search engines
Without content, it is impossible to draw the attention of search engines. This is what they work with: content that proves your existence and regular activity on the web. The more of it, the better your ratings become.
As search engines index your written content, you ‘earn points’ and you get higher in the rankings. This, in turn, boosts your website traffic and brings more potential customers your way.
Why should you have web content written by professionals though? It’s because an amateur might write in a harmful manner, with copied paragraphs, leading to duplicates, with poorly chosen keywords and so on.
Growing customer engagement through content
The more interesting, informative and exciting your content is, the more it will appeal to readers. This is why you should hire someone with experience to develop it – they will know just what to do to make it appealing.
Once it’s posted, it doesn’t just get read; it triggers a reaction from its readers. When good content generates reactions, we say it’s engaging. People will comment on it or share it online. Your brand thus gets more exposure and attention. It can also make your customer relations begin to flourish.
Content for your SEO purposes
Well written content is an integrative part of any solid SEO strategy and is being offered by all the best digital agencies in London as anywhere else on the globe. The online marketing efforts are simply not complete without this.
Besides, professional writing services start with some serious research, concerning the market and the competition. This leads to a correct choice of keywords, to be then placed in all the right places within the new content.
Your pages will rank for those words and key phrases that customers frequently use, whether it’s focused regionally or not. As search engines see your pages connect to relevant topics, they ‘reward’ you with a better position in search results.
Content that builds your company a reputation
Your company be associated with the leading brands in your field. If you get high-quality content, you can promote yourself in so many ways, even on other people’s websites.
Your own site link will appear on high-authority websites because writing great content gets your posts accepted on such platforms and builds you connection with big names.
This all has a welcome snowball effect – it generates more and more traffic and interest from visitors, as your online reputation soars to new levels.
When you speak extensively about what you can do and about connected topics, you make a statement about your expertise. Readers trust brands and people who have substantial knowledge on the topic at hand.
If you blog about your industry, write about how your business helps people, about the changes you envision etc., then you will get people’s trust as an authoritative voice in the niche.
If you remain silent, it’s like you have nothing to say, but when you publish content with an informative and educational value, you can be seen as an expert in your field. This builds your authority as a brand in the given industry.
Creating more positives than negatives
Did your business get negative reviews? This can be fixed simply by posting more positive content related to it. Whether it’s testimonials, reviews, accounts etc. when you have enough of these, the bad opinions will be buried underneath, and people will mainly see what’s good. This is a highly effective strategy to protect or repair your online business reputation.
Retaining interest through frequent updates
If you were posting content in the past but then you stopped this habit, you may still have visitors landing on your page. However, these will be fairly disappointed to see you have not updated your site in a while.
They usually get the feeling that the business is dead or it just doesn’t care anymore. Show your ongoing involvement, stay updated and fresh. This is what people like to see – and it boosts their trust in your brand.
If they come to see a stale website that’s frozen in time, they’re certainly not inspired to make a purchase. If you feel there is no novelty you can bring to the table, then recycle old content.
Don’t copy and repost it, but transform it into an original piece that won’t be a duplicate. It’s important that the publishing date is a recent one.
Blogging to fuel your SEO
We mentioned SEO earlier in this post but this time it is a different matter. A blog is a separate entity with great benefits to a business. While the space available on a website may be limited (after all, how many pages can you come up with?), a blog has virtually no limits. You can post as much as you want, about anything.
Thus, you may develop on countless connected topics and insert plenty of relevant keywords to boost the SEO side of your online venture. You can do so much more through blogs when it comes to this aspect, then you would through your website alone.
When you engage in writing content on a constant basis, you look back at some point and realise how far you’ve come. It’s a growth that brings you joy and it does the same to your clients. They will be satisfied to see a brand that has been consistent and has evolved throughout the years. It shows that you mean real business and you take your growth mission seriously. Indeed, it makes a good impression.
Finally, you need to be aware of the reality of content creation and what it entails. A business needs strategies and this is valid also when it comes to writing and posting content.
Thus, businesses hire experts who can cater to content writing, marketing and the research that’s needed. Working with a digital agency will help you to actually have a content strategy and not simply post randomly. It can also measure the performance at any given moment and can manage your online reputation effectively.
Therefore, you should consider such service, because of the complexities and the work. And after all, using certified solutions is better than doing guesswork all by yourself and being unsure of the outcome.